Young Versace Spring/Summer 2012 Campaign
The Young Versace Spring/summer 2012 campaign features 10-year old Kaia Gerber, the daughter of Cindy Crawford, one of Gianni Versace’s supermodel muses.
“Like her mother, Kaia has a very special gift. The camera really, really loves her,” said Donatella Versace, Creative Director of Versace. “Having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother's footsteps!”
“I’m so thrilled that Kaia was chosen to be part of the first Young Versace Campaign,” said Cindy Crawford. “I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace. Being on-set with my daughter watching her in front of the camera was a fantastic experience. I am so proud of her.”
The campaign was shot by Mert Alas and Marcus Piggott and art directed by Giovanni Bianco.