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Versace is pleased to donate 15% of sales from the Greca Goddess mini bag in powder blush pink to the Elton John AIDS Foundation in June to celebrate Pride Month.Donatella Versace and the Versace House have supported the Elton John AIDS Foundation since its beginnings in 1992, and firmly believe in the Foundation’s mission to create a more compassionate and accepting world by helping those who need it most. This latest initiative will see sales from Versace’s Greca Goddess quilted mini bag donated to Elton John AIDS Foundation for Pride Month, from June 1st to 30th 2023, with the style in pink chosen for the color’s representation of sexuality and sexual freedom in the LGBTQIA+ Pride flag.
The Elton John AIDS Foundation was established in 1992 and is one of the leading independent AIDS organizations in the world. The Foundation's mission is simple: an end to the AIDS epidemic. The Elton John AIDS Foundation is committed to overcome the stigma, discrimination and neglect that keep us from ending AIDS. With the mobilization of a network of generous supporters and partners, they fund local experts across four continents to challenge discrimination, prevent infections, and provide treatment as well as influencing governments to end AIDS.