2024

Medusa Biggie 2024
Advertising Campaigns

Medusa Biggie 2024

Popstar and actress Sabrina Carpenter, and NBA basketball player Alexandre Sarr, represent the next generation of the Biggies community—those iconic musicians, artists, culture-makers and innovators who choose to live life in Biggies.

NINGNING For Versace Holiday 2024
Advertising Campaigns

NINGNING For Versace Holiday 2024

NINGNING debuts pieces from the Resort 2025 collection along with her Kleio bag.

Versace Watches Fall-Winter 2024
Advertising Campaigns

Versace Watches Fall-Winter 2024

The Versace Watches Fall-Winter 2024 collection shares the rich design codes of the House’s ready-to-wear collection and introduces innovative new shapes with an energetic clash of classic and contemporary style, crafted with timeless artisanal details, including the new Versace Dominus Skeleton timepiece.

Versace Icons
Advertising Campaigns

Versace Icons

Anne Hathaway and Cillian Murphy for Versace Icons.

Upcycled Artworks At The Spring-Summer 2025 Fashion Show
Sustainability

Upcycled Artworks At The Spring-Summer 2025 Fashion Show

The Spring-Summer 2025 fashion show featured flower accessories worn as brooches created by upcycling artist, William Amor.

Spring-Summer 2025
Fashion Shows

Spring-Summer 2025

The Spring-Summer 2025 collection makes joy its driving force in a free profusion of energy fuelled by the savoir-faire at the heart of the House.

Channing Tatum For Eros Energy
Advertising Campaigns

Channing Tatum For Eros Energy

Channing Tatum stars in the Versace Eros campaign that debuts the collection’s latest eau de parfum pour homme, Eros Energy, and joins the existing Eros and Eros Flame fragrances.

Children’s Rainy Days Collection
Advertising Campaigns

Children’s Rainy Days Collection

The Versace Children’s Rainy Days collection presents a series of fun, fresh and playful designs in vibrant colors to keep little explorers stylish in rainfall.

NINGNING Kleio Campaign
Advertising Campaigns

NINGNING Kleio Campaign

Versace Global Brand Ambassador, NINGNING, introduces the Kleio bag.

KUN for Fall-Winter 2024
Advertising Campaigns

KUN for Fall-Winter 2024

KUN showcases the attitude of the Versace Fall-Winter 2024 collection in a series of images where the Versace Global Brand Ambassador wears outfits with an unmistakable sense of considered wildness.

Fall-Winter 2024
Advertising Campaigns

Fall-Winter 2024

The Fall-Winter 2024 campaign is a spontaneous snapshot of Versace’s tailored rebellion. Donatella Versace returns to Los Angeles with her family of next generation Versace women and men who appear in the iconic hallways and rooms of the Chateau Marmont hotel.

Qixi Festival
Advertising Campaigns

Qixi Festival

Versace Global Brand Ambassador, KUN, is seen in a new image for the Quixi festival, wearing the iconic Medusa ’95 across a selection of jewelry pieces.

Pre-Fall 2024
Advertising Campaigns

Pre-Fall 2024

For Pre-Fall 2024, women’s designs center around staples of the Versace wardrobe—tailoring, knitwear, dresses, and denim. Each continue and develop recurring shapes and techniques which are at the heart of the House, making for a collection both consistent and unexpected.

Dwyane Wade for Versace Underwear
Advertising Campaigns

Dwyane Wade for Versace Underwear

Dwyane Wade stars in the latest campaign for Versace Underwear. The collection is updated with a waistband design that redraws the Greca border and aligns Medusa to the House’s latest graphic iteration.

Versace Mercury
Advertising Campaigns

Versace Mercury

The sci-fi-influenced design conceals a complex structure, consisting of 86 meticulously crafted components that are seamlessly cut and stitched together, of which the upper and lining alone consist of 30 pieces per pair, thereby creating a cocoon of comfort, protection, and support. As a result, the Versace Mercury sneaker is not just a shoe; it's a future artefact.

KUN for Versace Mercury
Advertising Campaigns

KUN for Versace Mercury

Versace Global Brand Ambassador, KUN, wears the new Versace Mercury in a series of images and a dedicated video which reflect the new limited sneaker’s futuristically advanced design and style.

Versace x Elton John Aids Foundation for Pride 2024
News & Projects

Versace x Elton John Aids Foundation for Pride 2024

To support and celebrate the LGBTQ+ community and this year’s global Pride celebrations, Versace is pleased to donate 10% of the purchase price of every Versace 2024 Pride collection item sold to the Elton John AIDS Foundation from May 22, 2024 to January 31, 2025.

Gold: Versace to the last atom
News & Projects

Gold: Versace to the last atom

The deep color of gold is a longstanding signature of Versace, but images of gold in its nano scale show a hidden side to the metal’s beauty that is equally intrinsic to the House of Versace—ornate pattern.​ The first feature from Versace LAB, an experimental series with unexpected collaborators.​

Versace at the Met Gala 2024
News & Projects

Versace at the Met Gala 2024

The Met Gala 2024 theme entitled, “The Garden of Time,” is inspired by the 1962 short story of the same name by J.G Ballard. The story explores the cycle of creation and destruction, and features a central garden of flowers which can be read as symbolizing preservation and frailty, beauty, youth, and innocence.

La Vacanza 2024
Advertising Campaigns

La Vacanza 2024

Summer’s feeling of possibility and freedom is the inspiration for Donatella Versace’s latest “La Vacanza” collection, itself an abundant celebration of graphic prints, the generous use of summer silks, satin, and jersey, and of sunrise to sunset dressing.

Versace Eyewear Spring-Summer 2024
Advertising Campaigns

Versace Eyewear Spring-Summer 2024

Iris Law stars in the new Versace Eyewear Spring-Summer 2024 campaign, highlighting a selection of new styles first debuted on the runway in Milan.

Versace Jeans Couture: Spring-Summer 2024 Denim
Advertising Campaigns

Versace Jeans Couture: Spring-Summer 2024 Denim

Versace Jeans Couture recruits the help of innovative creatives across Europe for its Spring-Summer 2024 denim campaign.

Versace Watches Spring-Summer 2024
Advertising Campaigns

Versace Watches Spring-Summer 2024

For Spring-Summer 2024, the Versace Watches collection perfectly merges contemporary, classic design with immediately recognizable insignia, in a dedicated image and video campaign that mirrors themes of the fashion show.

Ningning For Versace Spring-Summer 2024
Advertising Campaigns

Ningning For Versace Spring-Summer 2024

Versace Global Brand Ambassador, Ningning, appears in a series of images wearing the Spring-Summer 2024 collection.

Versace Home: If These Walls Could Talk
News & Projects

Versace Home: If These Walls Could Talk

The Versace Home 2024 collection was debuted during Salone del Mobile, Milan Design Week, with an immersive showcase within Palazzo Versace, Versace’s original Milan home and design Atelier at Via Gesù 12, titled ‘Versace Home: If These Walls Could Talk’.

A Signature House Code
Advertising Campaigns

A Signature House Code

Medusa ’95 is an evolution on Versace’s iconic House code that originally featured across the collections of the mid 1990s. ​

Palazzo Versace Macau
News & Projects

Palazzo Versace Macau

To enter Palazzo Versace is to step into the House’s signature luxury lifestyle and be fully immersed in its iconic codes. Taking over one of the three towers of the Grand Lisboa Palace Resort Macau, Palazzo Versace Macau is the first Palazzo Versace hotel in Asia and shares a unique design expression that interplays an Italianate aesthetic with symbols rooted in local Chinese custom.

Cillian Murphy for Versace Icons
Advertising Campaigns

Cillian Murphy for Versace Icons

Versace announces Cillian Murphy as the debut men’s talent of Versace Icons. The dedicated campaign will be Cillian’s first for Versace and sees the Academy Award winning actor wearing key and timeless pieces from the men’s Versace Icons collection.

Versace at the Oscars 2024
News & Projects

Versace at the Oscars 2024

Atelier Versace crafted custom outfits for guests in attendance of the 96th annual Academy Awards hosted in Hollywood, including Best Actor winner, Cillian Murphy.

Versace Jeans Couture Spring-Summer 2024
Advertising Campaigns

Versace Jeans Couture Spring-Summer 2024

Versace Jeans Couture presents its Spring-Summer 2024 campaign, "Metropolitan Nocturnes." The campaign, shot by Erica Snyder and directed by Alex Nazari, follows four individuals navigating the shadowy landscapes of Miami while wearing vibrant graphic motifs and all-over printed designs from the new season collection.

Bai Jingting for Versace Fragrances
Advertising Campaigns

Bai Jingting for Versace Fragrances

Chinese actor Bai Jingting is announced as Global Fragrance Ambassador. Bai is a Versace man in his unique personal style, self-confidence, and fearless attitude.

Fall-Winter 2024
Fashion Shows

Fall-Winter 2024

A collection of considered wildness, where tailoring is disrupted, print deconstructed, and Atelier Versace fabrics shredded and meticulously hand-woven into new materials.

Rosy Zhao for Spring-Summer 2024
Advertising Campaigns

Rosy Zhao for Spring-Summer 2024

Versace Global Brand Ambassador, Rosy Zhao, appears in a series of images wearing the Spring-Summer 2024 collection, with the star’s innate strength of character fully evident as she wears signatures of the House, including the Medusa ’95 bag.

Spring-Summer 2024 Children's
Advertising Campaigns

Spring-Summer 2024 Children's

Darling designs come to life in the Spring-Summer 2024 Children's campaign, featuring ready-to-wear separates in new pastel colorways.

Spring-Summer 2024
Advertising Campaigns

Spring-Summer 2024

The Spring-Summer 2024 campaign is a celebration of the new attitude and fresh personalities of contemporary Versace women and men.

Versace Medusa '95 bag
Advertising Campaigns

Versace Medusa '95 bag

Introduced for the Spring-Summer 2024 fashion show in Milan, the theme centers on a unique horizontal tote bag and a handbag.

Dwyane Wade For Versace Eyewear
Advertising Campaigns

Dwyane Wade For Versace Eyewear

Dwyane Wade stars in his second campaign for Versace Eyewear. The decorated NBA champion wears sunglass and optical styles from the latest Men’s collection in a series of images and videos that continues his relationship with the House.

Versace Jeans Couture Spring-Summer 2024
Lookbooks

Versace Jeans Couture Spring-Summer 2024

Versace Jeans Couture dives into a love affair with neon pop colors for its Spring-Summer 2024 collection. Leaning into the Y2K aesthetic, the collection is punctuated with graphic patchwork prints in precise cuts, and tailored denim pieces that draw inspiration from archival ready-to-wear.

Resort 2024
Advertising Campaigns

Resort 2024

The Resort 2024 collection is presented in a dedicated campaign, created in collaboration with creative agency, MONEY.