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For its new campaign titled Summer Daze, Versace Jeans Couture captures a group of friends on a fun summer night out.
Images were photographed through a fisheye lens in a highly stylized way, capturing the free spirit of the boys and girls. A defiant, bold, and carefree attitude that speaks to the brand’s duality: elevated with a contemporary, street edge.
YOUNG AND FREEImages were photographed through a fisheye lens in a highly stylized way, capturing the free spirit of the boys and girls. A defiant, bold, and carefree attitude that speaks to the brand’s duality: elevated with a contemporary, street edge.
The campaign plays with the idea that the younger generations come out at dusk to have fun and captures a group of friends as they wander through an empty city during a hot summer night.
IN FOR THE THRILLThe campaign plays with the idea that the younger generations come out at dusk to have fun and captures a group of friends as they wander through an empty city during a hot summer night.