Advertising Campaigns Medusa Biggie 2024 Popstar and actress Sabrina Carpenter, and NBA basketball player Alexandre Sarr, represent the next generation of the Biggies community—those iconic musicians, artists, culture-makers and innovators who choose to live life in Biggies. Advertising Campaigns NINGNING For Versace Holiday 2024 NINGNING debuts pieces from the Resort 2025 collection along with her Kleio bag. Advertising Campaigns Versace Watches Fall-Winter 2024 The Versace Watches Fall-Winter 2024 collection shares the rich design codes of the House’s ready-to-wear collection and introduces innovative new shapes with an energetic clash of classic and contemporary style, crafted with timeless artisanal details, including the new Versace Dominus Skeleton timepiece. Advertising Campaigns Versace Icons Anne Hathaway and Cillian Murphy for Versace Icons. Sustainability Upcycled Artworks At The Spring-Summer 2025 Fashion Show The Spring-Summer 2025 fashion show featured flower accessories worn as brooches created by upcycling artist, William Amor. Fashion Shows Spring-Summer 2025 The Spring-Summer 2025 collection makes joy its driving force in a free profusion of energy fuelled by the savoir-faire at the heart of the House. Advertising Campaigns Channing Tatum For Eros Energy Channing Tatum stars in the Versace Eros campaign that debuts the collection’s latest eau de parfum pour homme, Eros Energy, and joins the existing Eros and Eros Flame fragrances. Advertising Campaigns Children’s Rainy Days Collection The Versace Children’s Rainy Days collection presents a series of fun, fresh and playful designs in vibrant colors to keep little explorers stylish in rainfall. Advertising Campaigns NINGNING Kleio Campaign Versace Global Brand Ambassador, NINGNING, introduces the Kleio bag. Advertising Campaigns KUN for Fall-Winter 2024 KUN showcases the attitude of the Versace Fall-Winter 2024 collection in a series of images where the Versace Global Brand Ambassador wears outfits with an unmistakable sense of considered wildness. Advertising Campaigns Fall-Winter 2024 The Fall-Winter 2024 campaign is a spontaneous snapshot of Versace’s tailored rebellion. Donatella Versace returns to Los Angeles with her family of next generation Versace women and men who appear in the iconic hallways and rooms of the Chateau Marmont hotel. Advertising Campaigns Qixi Festival Versace Global Brand Ambassador, KUN, is seen in a new image for the Quixi festival, wearing the iconic Medusa ’95 across a selection of jewelry pieces. Advertising Campaigns Pre-Fall 2024 For Pre-Fall 2024, women’s designs center around staples of the Versace wardrobe—tailoring, knitwear, dresses, and denim. Each continue and develop recurring shapes and techniques which are at the heart of the House, making for a collection both consistent and unexpected. Advertising Campaigns Dwyane Wade for Versace Underwear Dwyane Wade stars in the latest campaign for Versace Underwear. The collection is updated with a waistband design that redraws the Greca border and aligns Medusa to the House’s latest graphic iteration. Advertising Campaigns Versace Mercury The sci-fi-influenced design conceals a complex structure, consisting of 86 meticulously crafted components that are seamlessly cut and stitched together, of which the upper and lining alone consist of 30 pieces per pair, thereby creating a cocoon of comfort, protection, and support. As a result, the Versace Mercury sneaker is not just a shoe; it's a future artefact. Advertising Campaigns KUN for Versace Mercury Versace Global Brand Ambassador, KUN, wears the new Versace Mercury in a series of images and a dedicated video which reflect the new limited sneaker’s futuristically advanced design and style. News & Projects Gold: Versace to the last atom The deep color of gold is a longstanding signature of Versace, but images of gold in its nano scale show a hidden side to the metal’s beauty that is equally intrinsic to the House of Versace—ornate pattern. The first feature from Versace LAB, an experimental series with unexpected collaborators. News & Projects Versace at the Met Gala 2024 The Met Gala 2024 theme entitled, “The Garden of Time,” is inspired by the 1962 short story of the same name by J.G Ballard. The story explores the cycle of creation and destruction, and features a central garden of flowers which can be read as symbolizing preservation and frailty, beauty, youth, and innocence. #metgala Advertising Campaigns La Vacanza 2024 Summer’s feeling of possibility and freedom is the inspiration for Donatella Versace’s latest “La Vacanza” collection, itself an abundant celebration of graphic prints, the generous use of summer silks, satin, and jersey, and of sunrise to sunset dressing. Advertising Campaigns Versace Eyewear Spring-Summer 2024 Iris Law stars in the new Versace Eyewear Spring-Summer 2024 campaign, highlighting a selection of new styles first debuted on the runway in Milan. Advertising Campaigns Versace Jeans Couture: Spring-Summer 2024 Denim Versace Jeans Couture recruits the help of innovative creatives across Europe for its Spring-Summer 2024 denim campaign. #versacejeanscouture Advertising Campaigns Versace Watches Spring-Summer 2024 For Spring-Summer 2024, the Versace Watches collection perfectly merges contemporary, classic design with immediately recognizable insignia, in a dedicated image and video campaign that mirrors themes of the fashion show. Advertising Campaigns Ningning For Versace Spring-Summer 2024 Versace Global Brand Ambassador, Ningning, appears in a series of images wearing the Spring-Summer 2024 collection. News & Projects Versace Home: If These Walls Could Talk The Versace Home 2024 collection was debuted during Salone del Mobile, Milan Design Week, with an immersive showcase within Palazzo Versace, Versace’s original Milan home and design Atelier at Via Gesù 12, titled ‘Versace Home: If These Walls Could Talk’. #versacehome Advertising Campaigns A Signature House Code Medusa ’95 is an evolution on Versace’s iconic House code that originally featured across the collections of the mid 1990s. News & Projects Palazzo Versace Macau To enter Palazzo Versace is to step into the House’s signature luxury lifestyle and be fully immersed in its iconic codes. Taking over one of the three towers of the Grand Lisboa Palace Resort Macau, Palazzo Versace Macau is the first Palazzo Versace hotel in Asia and shares a unique design expression that interplays an Italianate aesthetic with symbols rooted in local Chinese custom. Advertising Campaigns Cillian Murphy for Versace Icons Versace announces Cillian Murphy as the debut men’s talent of Versace Icons. The dedicated campaign will be Cillian’s first for Versace and sees the Academy Award winning actor wearing key and timeless pieces from the men’s Versace Icons collection. News & Projects Versace at the Oscars 2024 Atelier Versace crafted custom outfits for guests in attendance of the 96th annual Academy Awards hosted in Hollywood, including Best Actor winner, Cillian Murphy. Advertising Campaigns Versace Jeans Couture Spring-Summer 2024 Versace Jeans Couture presents its Spring-Summer 2024 campaign, "Metropolitan Nocturnes." The campaign, shot by Erica Snyder and directed by Alex Nazari, follows four individuals navigating the shadowy landscapes of Miami while wearing vibrant graphic motifs and all-over printed designs from the new season collection. #versacejeanscouture Advertising Campaigns Bai Jingting for Versace Fragrances Chinese actor Bai Jingting is announced as Global Fragrance Ambassador. Bai is a Versace man in his unique personal style, self-confidence, and fearless attitude. Fashion Shows Fall-Winter 2024 A collection of considered wildness, where tailoring is disrupted, print deconstructed, and Atelier Versace fabrics shredded and meticulously hand-woven into new materials. Advertising Campaigns Rosy Zhao for Spring-Summer 2024 Versace Global Brand Ambassador, Rosy Zhao, appears in a series of images wearing the Spring-Summer 2024 collection, with the star’s innate strength of character fully evident as she wears signatures of the House, including the Medusa ’95 bag. Advertising Campaigns Spring-Summer 2024 Children's Darling designs come to life in the Spring-Summer 2024 Children's campaign, featuring ready-to-wear separates in new pastel colorways. Advertising Campaigns Spring-Summer 2024 The Spring-Summer 2024 campaign is a celebration of the new attitude and fresh personalities of contemporary Versace women and men. Advertising Campaigns Versace Medusa '95 bag Introduced for the Spring-Summer 2024 fashion show in Milan, the theme centers on a unique horizontal tote bag and a handbag. Advertising Campaigns Dwyane Wade For Versace Eyewear Dwyane Wade stars in his second campaign for Versace Eyewear. The decorated NBA champion wears sunglass and optical styles from the latest Men’s collection in a series of images and videos that continues his relationship with the House. Lookbooks Versace Jeans Couture Spring-Summer 2024 Versace Jeans Couture dives into a love affair with neon pop colors for its Spring-Summer 2024 collection. Leaning into the Y2K aesthetic, the collection is punctuated with graphic patchwork prints in precise cuts, and tailored denim pieces that draw inspiration from archival ready-to-wear. #versacejeanscouture Advertising Campaigns Resort 2024 The Resort 2024 collection is presented in a dedicated campaign, created in collaboration with creative agency, MONEY.