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Ding Yuxi as Global Fragrance Ambassador
La Vacanza 2026 Campaign
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The Fall-Winter 2022 Denim campaign dives into the uncompromising and unlikely idols of the underground music scene, dubbing them as culture’s “anti-muses,” with a selection of 90s-inspired pieces and bold graphic prints.
The collection, shot by photographer Max Vom Hofe, uses zine-inspired imagery made in collaboration with 1970s cult fanzine 'Bored Stiff'. The result is a connection of two eras of counterculture, displayed through a selection of denim pieces, each featuring scribbled prints, stamped-on graphics, baroque-stained shirts and painterly galactic motifs.