VERSUS FW18 ADVERTISING CAMPAIGN
AGAINST THE EXPECTED
Trends are ignored because the Versus way marches to its own beat. The Fall-Winter 2018 campaign illustrates that strong opposition to the already-seen and expected, reflected by the sharp contrast between black and white.
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The Versus girls and guys don’t follow dress codes, seasons or abide by minimalism. They were not born to follow rules, but to make their own. Graphic checkerboard backgrounds represent confrontation.