Advertising Campaigns

Rosy Zhao for Spring-Summer 2024

Advertising Campaigns

Rosy Zhao for Spring-Summer 2024

Versace Global Brand Ambassador, Rosy Zhao, appears in a series of images wearing the Spring-Summer 2024 collection, with the star’s innate strength of character fully evident as she wears signatures of the House, including the Medusa ’95 bag.
Spring-Summer 2024 Children's

Advertising Campaigns

Spring-Summer 2024 Children's

Darling designs come to life in the Spring-Summer 2024 Children's campaign, featuring ready-to-wear separates in new pastel colorways.
Spring-Summer 2024

Advertising Campaigns

Spring-Summer 2024

The Spring-Summer 2024 campaign is a celebration of the new attitude and fresh personalities of contemporary Versace women and men.
Versace Medusa 95 bag

Advertising Campaigns

Versace Medusa 95 bag

Introduced for the Spring-Summer 2024 fashion show in Milan, the theme centers on a unique horizontal tote bag and a handbag.
Dwyane Wade For Versace Eyewear

Advertising Campaigns

Dwyane Wade For Versace Eyewear

Dwyane Wade stars in his second campaign for Versace Eyewear. The decorated NBA champion wears sunglass and optical styles from the latest Men’s collection in a series of images and videos that continues his relationship with the House.
Resort 2024

Advertising Campaigns

Resort 2024

The Resort 2024 collection is presented in a dedicated campaign, created in collaboration with creative agency, MONEY.
Fall-winter 2023 Denim

Advertising Campaigns

Fall-winter 2023 Denim

Versace Jeans Couture ventures into an AI-generated, digital-impressionist utopia for its Fall-Winter 2023 denim campaign.
Hyunjin's Holiday Wishlist

Advertising Campaigns

Hyunjin's Holiday Wishlist

The K-pop sensation shares his Holiday wishlist. How many of his favorites make it onto yours?
HYUNJIN FOR HOLIDAY 2023

Advertising Campaigns

HYUNJIN FOR HOLIDAY 2023

Hyunjin, the multi-talented member of K-pop boy group, Stray Kids, stars in the Versace Holiday campaign—a festive celebration full of Versace attitude, elegance, and fun.
Versace Eyewear Campaign Fall-winter 2023

Advertising Campaigns

Versace Eyewear Campaign Fall-winter 2023

Introducing the Fall-Winter 2023 Eyewear campaign starring Gigi Hadid and Irina Shayk.
Versace Icons

Advertising Campaigns

Versace Icons

Introducing the next chapter of the Versace Icons collection with a new series of wardrobe staples and enduring signatures of the House dedicated to the Versace Woman.
Versace Watches Fall-Winter 2023

Advertising Campaigns

Versace Watches Fall-Winter 2023

The Versace Watches Fall-Winter 2023 collection combines refined new shapes with immediately Versace signifiers, and introduces two new designs—Greca Moonphase, and Greca Extreme—each adorned with the House Medusa.
Versace Jeans Couture Fall-Winter 2023

Advertising Campaigns

Versace Jeans Couture Fall-Winter 2023

Versace Jeans Couture returns with its Fall-Winter 2023 campaign, entitled, "Artist Residency". Shot by Emily Lipson, the new seasonal campaign captures resident artists in their unique habitats of inspiration, with photographs full of authenticity, nostalgic textures, and a selection of print-overloaded styles from the new collection.
Greca Goddess Top Handle Bag

Advertising Campaigns

Greca Goddess Top Handle Bag

The Fall-Winter 2023 collection introduces the Greca Goddess top handle bag. Defined by Italian leather artistry and a structural design, the architectural curves of the bag’s body are mirrored by an arched top handle crafted in tubular leather with angular cut ends. The signature Greca sits to the bag’s front above a metallic Versace logo plaque, both in the color of deep gold.
Fall-Winter 2023

Advertising Campaigns

Fall-Winter 2023

The Fall-Winter 2023 collection is presented in a dedicated image and video campaign starring Gigi Hadid, Irina Shayk, and Anok Yai. Shot in Versace’s classical palazzo at Via Gesù 12 in Milan, the image series by photographers Mert & Marcus includes black and white studio shots that put emphasis on the collection’s immediately Versace use of silhouette and cut.
Fall-winter 2023 Children's

Advertising Campaigns

Fall-winter 2023 Children's

The Fall-Winter 2023 Children’s collection takes a series of seasonal Women's and Men's styles and adapts them for children as mini-me pieces.
Dv One Automatic Gent

Advertising Campaigns

Dv One Automatic Gent

The DV One Gent timepiece is introduced in a men's aesthetic finish for the first time.
Versace Neo Nylon

Advertising Campaigns

Versace Neo Nylon

The new line of bags is crafted from ECONYL® regenerated nylon. The Pre-Fall 2023 collection introduces five new styles, each detailed with the House Greca signifier as buckles and strap fastenings in silver hardware.
Dua Lipa for La Vacanza

Advertising Campaigns

Dua Lipa for La Vacanza

The collection is Donatella and Dua's shared vision of an absolute modern elegance for “La Vacanza”, the Italian for “vacation”, and encompasses the full Versace lifestyle; from perfectly cut tailoring and evening gowns, to bikini and terry cotton beachwear.
Spring-Summer 2023 Denim

Advertising Campaigns

Spring-Summer 2023 Denim

For its Spring-Summer 2023 Denim campaign, Versace Jeans Couture turns its lens to New York City to profile burgeoning talent—starring musician Aaron Maine of Porches and 20-year-old multi-hyphenate—singer-songwriter, rapper, DJ, producer, and model - Talia Goddess.
Versace Eyewear Spring-Summer 2023

Advertising Campaigns

Versace Eyewear Spring-Summer 2023

The Spring-Summer 2023 Eyewear collection combines a series of sun and optical frames, each detailed with signature House motifs, including the Medusa, Greca, and Medusa Biggie.
Versace Children's Eyewear 2023

Advertising Campaigns

Versace Children's Eyewear 2023

Introducing the new Versace Children's Eyewear collection, featuring iconic Versace designs in mini-me versions.
Versace Watches Spring-Summer 2023

Advertising Campaigns

Versace Watches Spring-Summer 2023

Modernity meets innovative design in the Versace Spring-Summer 2023 watch campaign, combining a collection of classic Versace designs and seven new styles for the seasonal collection.
Trigreca sneakers

Advertising Campaigns

Trigreca sneakers

Brand signatures adorn the innovative line of Trigreca sneakers.
DV One

Advertising Campaigns

DV One

The DV One ceramic watch is reintroduced with a new Automatic timepiece that updates the classic debuted in 2005.
Repeat

Advertising Campaigns

Repeat

Introducing Repeat, a re-edition of an archival Versace hobo bag style from the early 2000s.
Versace Jeans Couture Spring-Summer 2023

Advertising Campaigns

Versace Jeans Couture Spring-Summer 2023

For Spring-Summer 2023, Versace Jeans Couture taps into nostalgia and 'end of summer' moments in a new campaign.
Versace Children's Spring-Summer 2023

Advertising Campaigns

Versace Children's Spring-Summer 2023

The seasonal Children's collection comprised of House motifs—reinterpreted through Mini Me prints—vibrant colors and ready-to-wear separates.
Dwyane Wade x Versace Eyewear

Advertising Campaigns

Dwyane Wade x Versace Eyewear

Dwyane Wade stars in a series of images by photographer Mario Sorrenti which highlight the precision and detail of new Versace Men's eyewear designs.
Versace Children Resort 2023

Advertising Campaigns

Versace Children Resort 2023

The season's ready-to-wear is defined by prints, whether fun and colorful motifs unique to the Versace Children's collection, or Mini Me prints which downsize recognizable graphics from the seasonal Versace Women's and Men's collections.
Spring-Summer 2023 Women's

Advertising Campaigns

Spring-Summer 2023 Women's

Emily Ratajkowski stars in the Versace Spring-Summer 2023 Women’s campaign, wearing a series of new season outfits which draw passersby entranced by Versace’s magnetic luxury.
Spring-Summer 2023 Men's

Advertising Campaigns

Spring-Summer 2023 Men's

Mark Vanderloo and Ivan De Pineda are the stars of the Versace Men’s campaign for Spring-Summer 2023, nearly three decades on from their Versace campaign debuts.
Resort 2023

Advertising Campaigns

Resort 2023

The collection is pulsating with youthful rebellion, clubby acid florals and signature designs—such as the La Medusa and Medusa Biggie lines—are refreshed in vibrant new colorways.
Holiday 2022

Advertising Campaigns

Holiday 2022

High-Versace drama and a fashionably late arrival—it's a night at the opera, the Versace way. The Holiday campaign 2022 stars Lily McMenamy in which she runs to the theatre encountering a cast of beautiful (and at times bizarre) Versace-clad characters.
Fall-Winter 2022 Denim

Advertising Campaigns

Fall-Winter 2022 Denim

The Fall-Winter 2022 Denim campaign dives into the uncompromising and unlikely idols of the underground music scene, dubbing them as culture’s “anti-muses,” with a selection of 90s-inspired pieces and bold graphic prints.
Versace Eyewear Fall-Winter 2022

Advertising Campaigns

Versace Eyewear Fall-Winter 2022

The contemporary eyewear collection sees a selection of 90's inspired designs reformed for Fall-Winter 2022.
Dylan Purple

Advertising Campaigns

Dylan Purple

Be transported to an endless summer with Dylan Purple—the new bright and elegant Versace fragrance and campaign starring Iris Law.
Versace Watches Fall-Winter 2022

Advertising Campaigns

Versace Watches Fall-Winter 2022

Classical codes contrast with contemporary design in the Versace Fall-Winter 2022 watch campaign, which sees a collection of six styles mirroring brand motifs displayed in the seasonal collection.
Virtus bags

Advertising Campaigns

Virtus bags

Versace's emblematic Barocco V symbol details the Virtus line.
FALL-WINTER 2022 CAMPAIGN

Advertising Campaigns

FALL-WINTER 2022 CAMPAIGN

Lily James stars in the campaign with the new Greca Goddess bag.
Versace Jeans Couture Fall-Winter 2022

Advertising Campaigns

Versace Jeans Couture Fall-Winter 2022

Logging into a cyber-inspired world, Versace Jeans Couture explores a fusion between the digital age and Y2K grunge for Fall-Winter 2022.
Versace Children Fall-Winter 2022

Advertising Campaigns

Versace Children Fall-Winter 2022

Cool and comfy, the collection sees key material, print, and color stories from the Women’s and Men’s fashion shows adapted for the little-ones, including colorful tweed, La Greca jacquards, and eco-fur.
Versace Children's Eyewear 2022

Advertising Campaigns

Versace Children's Eyewear 2022

Versace Eyewear introduces the Versace Children's collection—the brand’s first collection for kids that brings its legendary style to the little-ones.
Greca Goddess

Advertising Campaigns

Greca Goddess

The new Greca Goddess harnesses Versace's culture of myth and luxury across a range of bags and accessories, each finished with the brand's Greca insignia—a long-held symbol of the Versace brand that borders the Medusa head signifier.
Versace Children Pre-Fall 2022

Advertising Campaigns

Versace Children Pre-Fall 2022

The new collection of mini-me Versace styles that encourage a sense of little-rebel fun.
Odissea Trainers

Advertising Campaigns

Odissea Trainers

New high-impact sneakers, defined by precision lines, exaggerated volumes, and Versace's Medusa—this is Odissea.
Pre-Fall 2022 Campaign

Advertising Campaigns

Pre-Fall 2022 Campaign

A foreward to the latest chapter in Versace luxury, Pre-Fall 2022 is presented in a campaign featuring the next generation of Versace stars—Lila Moss and Jake Bongiovi.
La Vacanza 2022

Advertising Campaigns

La Vacanza 2022

Barocco print bikini, towering platform pumps, pop-color mini bag, inflatable beach ball—the La Vacanza campaign is a summer trip to the seaside, the Very Versace way.
Fendace: The Fendi By Versace Collection

Advertising Campaigns

Fendace: The Fendi By Versace Collection

Welcome to the exclusive Fendace nightclub—where fashion history is made and there's fun to be had.
Spring-Summer 2022 Denim

Advertising Campaigns

Spring-Summer 2022 Denim

Versace Jeans Couture's latest denim campaign draws inspiration from the playful patchworks and youthful spirit of denim.
Versace Eyewear Spring-summer 2022

Advertising Campaigns

Versace Eyewear Spring-summer 2022

Emily Ratajkowski and Maluma are the stars of the Versace eyewear campaign, both fully embodying the dynamism and stardom of new season shades and optical styles.
Versace Watches Spring-Summer 2022

Advertising Campaigns

Versace Watches Spring-Summer 2022

The Versace Spring-Summer 2022 watch campaign looks back to mythology and propels its classical iconography forward, with a series of neo-futuristic images inspired by the latest high-precision watch styles.
Versace Jeans Couture Spring-Summer 2022

Advertising Campaigns

Versace Jeans Couture Spring-Summer 2022

The Spring-Summer 2022 campaign reinterprets the coming-of-age story in a reflection of the new season collection’s mood of youthful experimentation and possibility.
Versace Children Resort 2022

Advertising Campaigns

Versace Children Resort 2022

The new Versace Children collection encompasses the brand’s effervescent spirit with iconic house prints reinterpreted for the little ones.
Versace Children Spring-Summer 2022

Advertising Campaigns

Versace Children Spring-Summer 2022

Vibrant and fluid, the Spring-Summer 2022 collection reflects the flowing movement of the iconic Versace foulard: with dynamic silhouettes, animated colorways, and spirited prints.
Cole Sprouse X Versace Eyewear

Advertising Campaigns

Cole Sprouse X Versace Eyewear

Glamour, charisma, and electrifying dynamism—Cole Sprouse fully reflects the latest Versace Men's eyewear capsule collection in an expressive campaign.
Gigi & Bella Hadid For Spring-Summer 2022

Advertising Campaigns

Gigi & Bella Hadid For Spring-Summer 2022

Stronger together, supermodel sisters Bella and Gigi Hadid star alongside each other wearing coordinated looks from the Versace Spring-Summer 2022 collection.
Maluma For Spring-Summer 2022

Advertising Campaigns

Maluma For Spring-Summer 2022

Maluma is the star of the Versace Men's campaign, wearing Spring-Summer 2022 styles which capture his innate confidence.
2022 Lunar New Year

Advertising Campaigns

2022 Lunar New Year

Celebrate the Year of the Tiger in style with our special selection of Lunar New Year gifts and an exclusive capsule collection.
Resort 2022

Advertising Campaigns

Resort 2022

Lose yourself in the trippy world of Resort 2022—a collection bursting with psychedelic color and new feel-good styles.
The Journey Home

Advertising Campaigns

The Journey Home

Introducing 'The Journey Home'—a short film that echoes the Versace Jeans Couture aesthetic blend of youth, nostalgia, and unleashed emotion.
Versace Bright Crystal

Advertising Campaigns

Versace Bright Crystal

Become enthralled by Bright Crystal—the eau de toilette that bottles Versace sensuality, strength and femininity.
Versace On Ice

Advertising Campaigns

Versace On Ice

Introducing Team Versace—the most elegant sports team you’re likely to come across, ever. Signature glamour takes to the ice, with skaters and athletes showcasing coveted designs for a Very Versace holiday season.
Fall-Winter 2021 Denim

Advertising Campaigns

Fall-Winter 2021 Denim

Introducing Blue Notes, the new denim campaign from Versace Jeans Couture showcasing the musical talent of today wearing the material of choice for music icons past: denim.
Versace Home 2021 Collection

Advertising Campaigns

Versace Home 2021 Collection

Everything you do at home do it the Versace way with the new homeware collection.
Versace Eyewear Fall-Winter 2021

Advertising Campaigns

Versace Eyewear Fall-Winter 2021

Geometric shapes and innovative design in the eyewear collection take inspiration from the La Greca print, debuted on the Fall-Winter 2021 runway.
Fortune Teller Watches

Advertising Campaigns

Fortune Teller Watches

Introducing the Fortune Teller watches line—a reimagination of classic timepieces with signature Versace details.
Versace Children Fall-Winter 2021 Collection

Advertising Campaigns

Versace Children Fall-Winter 2021 Collection

Iconic Versace designs are downsized for little ones. Discover all the latest styles for babies, boys and girls.
La Greca Signature

Advertising Campaigns

La Greca Signature

Styles from the La Greca Signature line can be customized with small pouches and keychains to create a look that's personal to the wearer
Icon Active Watches

Advertising Campaigns

Icon Active Watches

Innovative in design, the Icon Active series is the latest addition to the Versace timepiece family.
Versace Jeans Couture FW2021

Advertising Campaigns

Versace Jeans Couture FW2021

In an era of self-expression, the playful attitude of '90s youth culture is captured in this rave-inspired collection.
Dua Lipa for Fall-Winter 2021

Advertising Campaigns

Dua Lipa for Fall-Winter 2021

Dua Lipa presents bold designs from the Fall-Winter 2021 Collection, including the La Medusa handbag in vibrant red.
Versace Children Fall-Winter 2021

Advertising Campaigns

Versace Children Fall-Winter 2021

From school to the playground, the new children's collection presents fun designs for little ones.
Pre-Fall 2021

Advertising Campaigns

Pre-Fall 2021

The collection features designs that celebrate personality and individual identity, presenting the new must-have pieces for a world that has evolved and changed
La Medusa In DV Blue

Advertising Campaigns

La Medusa In DV Blue

Inspired by the freedom and beauty of nature, Donatella Versace presents La Medusa accessories in her favorite shade of blue.
La Vacanza

Advertising Campaigns

La Vacanza

The latest mini campaign transports us to the crystal-clear waters and clear skies of Liguria.
Versace Home Collection

Advertising Campaigns

Versace Home Collection

From bedrooms and bathrooms to dining and living areas, the new homeware collection channels the Versace lifestyle.
Versace Watches SS21

Advertising Campaigns

Versace Watches SS21

Inspired by the passing of time, the new Spring-Summer 2021 campaign juxtaposes the latest designs with an ancient timepiece – the hourglass.
Spring-Summer 2021 Denim

Advertising Campaigns

Spring-Summer 2021 Denim

For the new denim campaign, Versace Jeans Couture celebrates the garment’s timelessness, simplicity and versatility.
Versace Home Furniture

Advertising Campaigns

Versace Home Furniture

Channelling Versace Home's intrinsic glamour, The new furniture collection designs add luxury to interiors.
Versace Eyewear Spring-Summer 2021

Advertising Campaigns

Versace Eyewear Spring-Summer 2021

Inspired by the vastness and beauty of nature - dive into an underwater fantasy with Kendall Jenner wearing the new Versace Eyewear collection.
Versace Jeans Couture SS 2021

Advertising Campaigns

Versace Jeans Couture SS 2021

For its new campaign titled Summer Daze, Versace Jeans Couture captures a group of friends on a fun summer night out.
Versace Kids Campaign 2021

Advertising Campaigns

Versace Kids Campaign 2021

Colorful and vibrant, the new collection reflects a zest for life through dynamic shapes, exuberant colors and statement prints.
Spring Summer 2021 Campaign

Advertising Campaigns

Spring Summer 2021 Campaign

The Spring-Summer 2021 campaign features fierce Versace faces Kendall Jenner and Precious Lee, photographed with our latest handbag design: La Medusa.
Lunar New Year 2021

Advertising Campaigns

Lunar New Year 2021

In celebration of the Year of the Ox, Versace presents a capsule collection that boasts vibrant prints.
Driving Home For The Holidays

Advertising Campaigns

Driving Home For The Holidays

The holiday campaign explores the many journeys made during the festive season to reconnect with loved ones and create new and exciting experiences.
Versace Watches

Advertising Campaigns

Versace Watches

Uniting superb craftsmanship and a strong aesthetic, the new timepeices are mesmerizing.
Versace Eyewear

Advertising Campaigns

Versace Eyewear

The new collection features timeless designs that emanate ultimate Versace glamour.
Dylan Turquoise Pour Femme

Advertising Campaigns

Dylan Turquoise Pour Femme

Introducing the new fragrance for her. Hailey Bieber embodies the scent, reflecting Dylan Turquoise's forward-looking and youthful attitude.
Dylan Blue Pour Homme

Advertising Campaigns

Dylan Blue Pour Homme

Discover the fragrance for him. Louis Baines embodies the scent, reflecting Dylan Blue's strong and charismatic Versace attitude.
Dylan Blue Pour Femme

Advertising Campaigns

Dylan Blue Pour Femme

Discover the fragrance for her. Bella Hadid embodies the scent, reflecting Dylan Blue's powerful and seductive attitude.
The Versace House Party

Advertising Campaigns

The Versace House Party

What better way to introduce the Pre-Fall 2020 Collection than throwing a party? We invite you to join the fun and shop the collection.
Versace Home Collections

Advertising Campaigns

Versace Home Collections

Discover the range of Versace home collections - furniture, wallpaper, ceramic tile, lighting and home décor designed in iconic Versace fashion
Versace Children Fall-Winter 2020

Advertising Campaigns

Versace Children Fall-Winter 2020

A celebration of childhood, the collages encapsulate the joyful energy of the collection in a series of scrapbook pages.
Atelier Versace Fragrances

Advertising Campaigns

Atelier Versace Fragrances

The Atelier's relentless pursuit of only the highest quality materials and exceptional craftsmanship has been translated into the creation of a line of exclusive unisex fragrances, bearing the Atelier Versace name.
Versace Fine Jewellery

Advertising Campaigns

Versace Fine Jewellery

The evolution of the Versace style demonstrates a perfect balance between the classic and the modern.
How We Holiday

Advertising Campaigns

How We Holiday

Versace Jeans Couture commissions three young creatives from various parts of the world to create content around the festivities.
Eros Pour Homme

Advertising Campaigns

Eros Pour Homme

A unique aura, sensual on the skin, reassuringly virile these are the keys to the hymn of love announced by Eros, the triumphant and flamboyant seducer.
Eros pur Femme

Advertising Campaigns

Eros pur Femme

Attraction, desire, passion. eros in a perfume. An alchemy of tempting, bright and feminine notes with the Sicilian lemon, the Calabrian bergamot and the pomegranate grains to amaze and seduce.
Spring-Summer 2022 Men's

Advertising Campaigns

Spring-Summer 2022 Men's

Actor Somegoro Ichikawa VIII embodies a Very Versace blend of modern and classic style in the Spring-Summer 2022 campaign.
Spring-Summer 2022 Women's

Advertising Campaigns

Spring-Summer 2022 Women's

K-pop sensation Yujin An embodies Medusa's enduring message of power and love for Spring-Summer 2022.