A cultural force, embodying the spirit that defines the House

Launching today, a force of expression that is irrevocably Versace: a new expression, defining the House through the people, places and emblems that embody its values. An exploratory project, unearthing the essence of Versace, past, present and future

The first of several chapters, it is the culmination of an eclectic collective, each individual fearless and unbound from inhibitions. Forthright and free, united by the duality of body and mind that fuels their creative vision

Not a campaign, but a conversation with the individuals and collectives that drive culture, giving space to create something new. Their work, an original response to the values at the heart of the house: uncompromising strength, rigour and sexuality. An intimate dialogue with Versace. Photographs, poetry, art, music, and film coalesce, stirring deeply emotional and physical truths, mixed with objects from the Versace archive. This is a collective expression, honouring Versace’s deep rooted heritage of standing in solidarity with culture’s pioneers. A collaboration with architects of cultural evolution, pushing the boundaries of expression

A new expression, creative directed by Dario Vitale