• the-versace-mith
    The Versace myth is what makes the Versace name world famous. It is centered on the idea of a world of fashion, glamour and sexiness.The myth dates back to 1978, when the brand was created by the founder, Gianni Versace
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  • one-man-s-legacy
    Gianni Versace became world famous as an innovative fashion designer. Gianni Versace was essentially the architect of modern fashion's place in popular culture. He redefined what a fashion house was by combining fashion with rock'n'roll, art, celebrity, theatre and ballet
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  • una-visione-di-famiglia
    Donatella Versace, Gianni's younger sister, was born in Reggio Calabria, Italy, and grew up with her two brothers, Gianni and Santo. While still completing her degree in languages at the University of Florence she assisted Gianni in his work by supervising the photographic advertising campaigns that so greatly contributed to the unique visual style of Versace.
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  • donatella-versace
    Today Donatella Versace is Vice President of the board and Creative Director of the Versace Group. She inherited the role of Creative Director of the company in 1997 after her brother's death and has successfully taken the DNA of the company and evolved it for the 21st century. "The versace collection that was on the runway thursday night combined the slippery sexiness that defined the label under the direction of the late Gianni Versace with the more streamlined super-woman femininity that Donatella Versace has brought to it." The Washington Post
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  • the-new-era
    Donatella Versace worked for her brother as a designer and a stylist. She was widely acknowledged to be his muse and she is now both guardian of the spirit of the brand and a talented fashion pioneer in her own right."Ms Versace's collection was a real testament to her brother's genius" New York Times Donatella Versace is credited with bringing a sense of modern elegance to the brand. "Donatella Versace is at the top of her game."Style.com "Donatella Versace gets better every season".The Guardian
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  • retail
    The Versace Group has its own branded luxury stores worldwide. These are created to provide the perfect environment in which to showcase the Versace collections. There are currently approximately 100 Versace boutiques in the most exclusive cities of the world, including Rome, Paris, London, New York, Dubai and Hong Kong. Over the past few years the Versace boutiques have been renovated to bring them in line with the modern aesthetic of the brand - there is a chic black and white design code, with a signature use of marble and leather. There has been an extensive programme of recent store openings including new boutiques in Rome, Dubai, Beijing, Jeddah and Mumbai. In a new development for the group, a concept for dedicated watch and jewellery boutiques has been pioneered in Dubai.
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  • the-versace-group
    The Versace group comprises four signature collections organised under the Versace brand name.
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  • atelier
    Exclusive and glamorous, the Atelier Versace collection is breathtaking and original. These garments - predominantly evening dresses - feature all the intricacies that making by hand allows. This is the ultimate expression of the designer's art, and its fans include many of those who have to make an impact under the spotlight - women like Jennifer Lopez, Nicole Kidman, Claudia Schiffer and Penelope Cruz.
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  • womenswear
    Sold through Versace stores and through areas in selected multi-brand and department stores worldwide, the Versace collection for women is known internationally for its combination of glamour and elegance. The womenswear is for confident, stylish women who enjoy looking both sexy and sophisticated.
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  • menswear
    Versace menswear is built around impeccable tailoring and boasts innovative design details. It appeals to a man who likes to look sharp and striking at all times. "Technology turned to sensuous advantage - that's the versace way" men.style.com
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  • accessories
    Versace produces a range of accessories to complement the clothing collections. These include bags, shoes and belts, and pieces range from iconic classic items that are reinvented each season, to more trend-setting, directional styles. There is a collection of scarves which is regularly updated and which features designs from the Versace archives.
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  • fragrances
    Versace produces luxury perfumes and eau de toilette for both men and women that express the sexiness spirit of the brand. Packaged and presented imaginatively, Versace fragrances are always memorable and full of character. The latest is VANITAS, which expresses perfectly a fusion of freshness and sensuality.
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  • eyewear
    Versace eyewear is striking and designed to combine technical innovation with stylish design. The frames are distinctive and, like many of Versace's accessories, often feature details taken from the graphic language of the house.
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  • watches
    In recognition of the increasing interest in watches as an important form of self-expression, Versace has developed a distinctive collection of timepieces over the past few years. The signature aesthetic of these beautiful models is the combination of Italian style and design with Swiss-made precision and technology. Notably, Versace watches are known for their innovative use of ceramics. The iconic piece in the Versace watch collection is the DV One model, available in both a GMT version, and as a chronograph with official COSC (Contrôle Officiel Suisse des Chronomètres) certification.
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  • fine-jewellery
    Versace Fine Jewellery was originally launched by Gianni Versace in 1994. In 2008, Donatella Versace relaunched the collection in a collaboration with three world renowned artists - Julian Schnabel, Marc Quinn and Wangechi Mutu. All three designed one-of-a-kind pieces of jewellery inspired by Versace, which were auctioned to raise money for the Whitney Museum in New York. Versace fine jewellery is available through Versace boutiques, exclusive jewellery retailers and the Versace jewellery boutique in Dubai.
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  • home-collection
    The Versace Home collection typifies the house's ability to combine a love of both classical antiquity and innovative modernity. The tension inspired by this mix lies at the very core of the Versace brand. In 2008 the company opened its first Versace Home boutique at Via Borgospesso 15/a in Milan, and key pieces from the collection are shown each year at the Salone Internazionale del Mobile in that city.
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  • palazzo-versace
    The Palazzo Versace, which opened in September 2000 on the Australian Gold Coast, was the first hotel to be branded by an international luxury goods company.This exclusive six star resort provides tourists and travellers with the opportunity to experience and enjoy the Versace lifestyle. A new Palazzo Versace is currently under development in Dubai. Palazzo Versace Dubai Creek will open in 2011.
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  • versace-collection
    Versace Collection traces its origins back to 1991 with a range initially intended exclusively for men and it achieved immediate success through its combination of formal styling and fashion appeal. In 2009 under the creative and stylistic direction of Donatella Versace, the Versace Collection for Women was launched. Versace Collection, a brand in its own right, features the half Medusa logo, recalling the iconic image of Maison Versace.
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  • versus
    VERSUS was a collection that Gianni Versace conceived as a fashion-forward line with a rock 'n' roll spirit. In 2009, Donatella Versace decided to reintroduce it. Having been the designer of the original collection under her brother (so that it would have a unique signature), this time around she asked the British designer, Christopher Kane, to work on the VERSUS launch. "Christopher has shown that he has talent and his design sensibility is in tune with the original spirit of versus, so he was the perfect choice." Donatella Versace
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