Stories

Fall-Winter 2024

Fashion Shows

Fall-Winter 2024

A collection of considered wildness, where tailoring is disrupted, print deconstructed, and Atelier Versace fabrics shredded and meticulously hand-woven into new materials.
Rosy Zhao for Spring-Summer 2024

Advertising Campaigns

Rosy Zhao for Spring-Summer 2024

Versace Global Brand Ambassador, Rosy Zhao, appears in a series of images wearing the Spring-Summer 2024 collection, with the star’s innate strength of character fully evident as she wears signatures of the House, including the Medusa ’95 bag.
Spring-Summer 2024 Children's

Advertising Campaigns

Spring-Summer 2024 Children's

Darling designs come to life in the Spring-Summer 2024 Children's campaign, featuring ready-to-wear separates in new pastel colorways.
Spring-Summer 2024

Advertising Campaigns

Spring-Summer 2024

The Spring-Summer 2024 campaign is a celebration of the new attitude and fresh personalities of contemporary Versace women and men.
Versace Medusa '95 bag

Advertising Campaigns

Versace Medusa '95 bag

Introduced for the Spring-Summer 2024 fashion show in Milan, the theme centers on a unique horizontal tote bag and a handbag.
Dwyane Wade For Versace Eyewear

Advertising Campaigns

Dwyane Wade For Versace Eyewear

Dwyane Wade stars in his second campaign for Versace Eyewear. The decorated NBA champion wears sunglass and optical styles from the latest Men’s collection in a series of images and videos that continues his relationship with the House.
Versace Jeans Couture Spring-Summer 2024

Lookbooks

Versace Jeans Couture Spring-Summer 2024

Versace Jeans Couture dives into a love affair with neon pop colors for its Spring-Summer 2024 collection. Leaning into the Y2K aesthetic, the collection is punctuated with graphic patchwork prints in precise cuts, and tailored denim pieces that draw inspiration from archival ready-to-wear.
Resort 2024

Advertising Campaigns

Resort 2024

The Resort 2024 collection is presented in a dedicated campaign, created in collaboration with creative agency, MONEY.
Pre-Fall 2024

Lookbooks

Pre-Fall 2024

Designs are crafted around the key signatures of the House, from the iconic codes of the Barocco and Medusa ’95 to the use of silhouette, material, and print—immediate signifiers of Versace.
Fall-winter 2023 Denim

Advertising Campaigns

Fall-winter 2023 Denim

Versace Jeans Couture ventures into an AI-generated, digital-impressionist utopia for its Fall-Winter 2023 denim campaign.
Hyunjin's Holiday Wishlist

Advertising Campaigns

Hyunjin's Holiday Wishlist

The K-pop sensation shares his Holiday wishlist. How many of his favorites make it onto yours?
HYUNJIN FOR HOLIDAY 2023

Advertising Campaigns

HYUNJIN FOR HOLIDAY 2023

Hyunjin, the multi-talented member of K-pop boy group, Stray Kids, stars in the Versace Holiday campaign—a festive celebration full of Versace attitude, elegance, and fun.
VERSACE HOME AT HARRODS

News & Projects

VERSACE HOME AT HARRODS

Versace Home opens a new corner within the Harrods luxury department store on Brompton Road, London.
Versace Eyewear Campaign Fall-winter 2023

Advertising Campaigns

Versace Eyewear Campaign Fall-winter 2023

Introducing the Fall-Winter 2023 Eyewear campaign starring Gigi Hadid and Irina Shayk.
Versace Icons

Advertising Campaigns

Versace Icons

Introducing the next chapter of the Versace Icons collection with a new series of wardrobe staples and enduring signatures of the House dedicated to the Versace Woman.
Spring-Summer 2024

Fashion Shows

Spring-Summer 2024

Youth, personal confidence, and the energy of city living are starting points to a collection designed for a complete life, from particularly essential wardrobe pieces to sensual and fierce eveningwear.
Versace Watches Fall-Winter 2023

Advertising Campaigns

Versace Watches Fall-Winter 2023

The Versace Watches Fall-Winter 2023 collection combines refined new shapes with immediately Versace signifiers, and introduces two new designs—Greca Moonphase, and Greca Extreme—each adorned with the House Medusa.
Versace Jeans Couture Fall-Winter 2023

Advertising Campaigns

Versace Jeans Couture Fall-Winter 2023

Versace Jeans Couture returns with its Fall-Winter 2023 campaign, entitled, "Artist Residency". Shot by Emily Lipson, the new seasonal campaign captures resident artists in their unique habitats of inspiration, with photographs full of authenticity, nostalgic textures, and a selection of print-overloaded styles from the new collection.
Greca Goddess Top Handle Bag

Advertising Campaigns

Greca Goddess Top Handle Bag

The Fall-Winter 2023 collection introduces the Greca Goddess top handle bag. Defined by Italian leather artistry and a structural design, the architectural curves of the bag’s body are mirrored by an arched top handle crafted in tubular leather with angular cut ends. The signature Greca sits to the bag’s front above a metallic Versace logo plaque, both in the color of deep gold.
Fall-Winter 2023

Advertising Campaigns

Fall-Winter 2023

The Fall-Winter 2023 collection is presented in a dedicated image and video campaign starring Gigi Hadid, Irina Shayk, and Anok Yai. Shot in Versace’s classical palazzo at Via Gesù 12 in Milan, the image series by photographers Mert & Marcus includes black and white studio shots that put emphasis on the collection’s immediately Versace use of silhouette and cut.
Fall-winter 2023 Children's

Advertising Campaigns

Fall-winter 2023 Children's

The Fall-Winter 2023 Children’s collection takes a series of seasonal Women's and Men's styles and adapts them for children as mini-me pieces.
Dv One Automatic Gent

Advertising Campaigns

Dv One Automatic Gent

The DV One Gent timepiece is introduced in a men's aesthetic finish for the first time.
Versace Neo Nylon

Advertising Campaigns

Versace Neo Nylon

The new line of bags is crafted from ECONYL® regenerated nylon. The Pre-Fall 2023 collection introduces five new styles, each detailed with the House Greca signifier as buckles and strap fastenings in silver hardware.
Versace Jeans Couture Fall-Winter 2023

Lookbooks

Versace Jeans Couture Fall-Winter 2023

The Fall-Winter 2023 collection draws inspiration from the print-overloaded styles of British alternate fashion label "BodyMap," comprising a selection of black-and-white prints, biker-inspired styles, and flared volumes for both women and men.
Versace X Elton John AIDS Foundation

News & Projects

Versace X Elton John AIDS Foundation

Versace is pleased to donate 15% of sales from the Greca Goddess mini bag in powder blush pink to the Elton John AIDS Foundation in June to celebrate Pride Month.
LA VACANZA 2023

Fashion Shows

LA VACANZA 2023

Donatella Versace and Dua Lipa present their co-designed women's collection at Versace's first see-now-buy-now fashion show on the French Riviera.
Dua Lipa for La Vacanza

Advertising Campaigns

Dua Lipa for La Vacanza

The collection is Donatella and Dua's shared vision of an absolute modern elegance for “La Vacanza”, the Italian for “vacation”, and encompasses the full Versace lifestyle; from perfectly cut tailoring and evening gowns, to bikini and terry cotton beachwear.
Versace at the Met Gala 2023

News & Projects

Versace at the Met Gala 2023

The Met Gala 2023, entitled, "Karl Lagerfeld: A Line of Beauty,” honors the work and life of designer Karl Lagerfeld, and sees Donatella Versace present a selection of custom Atelier Versace designs which bring together signatures of both Versace and Lagerfeld from across his career.
Spring-Summer 2023 Denim

Advertising Campaigns

Spring-Summer 2023 Denim

For its Spring-Summer 2023 Denim campaign, Versace Jeans Couture turns its lens to New York City to profile burgeoning talent—starring musician Aaron Maine of Porches and 20-year-old multi-hyphenate—singer-songwriter, rapper, DJ, producer, and model - Talia Goddess.
Versace Eyewear Spring-Summer 2023

Advertising Campaigns

Versace Eyewear Spring-Summer 2023

The Spring-Summer 2023 Eyewear collection combines a series of sun and optical frames, each detailed with signature House motifs, including the Medusa, Greca, and Medusa Biggie.
Versace Home At Salone Del Mobile

News & Projects

Versace Home At Salone Del Mobile

The Versace Home collection will be presented at Fiera Milano, Rho, Hall 7, Stand E20 from April 18th to 23rd, 9:30AM - 6:30PM.
30 Years Rosenthal Meets Versace

News & Projects

30 Years Rosenthal Meets Versace

Introducing a special limited collection of Rosenthal Meets Versace mugs, in celebration of a 30 year collaboration between the two creative Houses in 2023.
Versace Children's Eyewear 2023

Advertising Campaigns

Versace Children's Eyewear 2023

Introducing the new Versace Children's Eyewear collection, featuring iconic Versace designs in mini-me versions.
Versace Watches Spring-Summer 2023

Advertising Campaigns

Versace Watches Spring-Summer 2023

Modernity meets innovative design in the Versace Spring-Summer 2023 watch campaign, combining a collection of classic Versace designs and seven new styles for the seasonal collection.
NSS Factory x Versace Jeans Couture

News & Projects

NSS Factory x Versace Jeans Couture

The film, directed by Jeroen Dankers, takes us on a journey through the vibrant and carefree world of Versace Jeans Couture, following three Gen Z influencers through Amsterdam, Madrid and Naples.
Fall-Winter 2023

Fashion Shows

Fall-Winter 2023

The joint Women's and Men's collection, debuted on the runway in Los Angeles.
95th Academy Awards

News & Projects

95th Academy Awards

Stars wore Versace to attend the 95th Academy Awards in Los Angeles, California.
Trigreca sneakers

Advertising Campaigns

Trigreca sneakers

Brand signatures adorn the innovative line of Trigreca sneakers.
Atelier Versace Spring-Summer 2023

Atelier Versace

Atelier Versace Spring-Summer 2023

The seasonal collection shows diverse silhouettes, ranging from full volume ballgowns to cinched mini dresses, each with a nod to signature Atelier Versace details—including cowl neck, metal studs and caged constructions.
DV One

Advertising Campaigns

DV One

The DV One ceramic watch is reintroduced with a new Automatic timepiece that updates the classic debuted in 2005.
Repeat

Advertising Campaigns

Repeat

Introducing Repeat, a re-edition of an archival Versace hobo bag style from the early 2000s.
Versace Jeans Couture Spring-Summer 2023

Advertising Campaigns

Versace Jeans Couture Spring-Summer 2023

For Spring-Summer 2023, Versace Jeans Couture taps into nostalgia and 'end of summer' moments in a new campaign.
65th Annual Grammy Awards

News & Projects

65th Annual Grammy Awards

Stars wore Versace to attend the 65th Annual Grammy Awards in Los Angeles, California.
Versace Children's Spring-Summer 2023

Advertising Campaigns

Versace Children's Spring-Summer 2023

The seasonal Children's collection comprised of House motifs—reinterpreted through Mini Me prints—vibrant colors and ready-to-wear separates.
Dwyane Wade x Versace Eyewear

Advertising Campaigns

Dwyane Wade x Versace Eyewear

Dwyane Wade stars in a series of images by photographer Mario Sorrenti which highlight the precision and detail of new Versace Men's eyewear designs.
Versace Children Resort 2023

Advertising Campaigns

Versace Children Resort 2023

The season's ready-to-wear is defined by prints, whether fun and colorful motifs unique to the Versace Children's collection, or Mini Me prints which downsize recognizable graphics from the seasonal Versace Women's and Men's collections.
Spring-Summer 2023 Women's

Advertising Campaigns

Spring-Summer 2023 Women's

Emily Ratajkowski stars in the Versace Spring-Summer 2023 Women’s campaign, wearing a series of new season outfits which draw passersby entranced by Versace’s magnetic luxury.
Spring-Summer 2023 Men's

Advertising Campaigns

Spring-Summer 2023 Men's

Mark Vanderloo and Ivan De Pineda are the stars of the Versace Men’s campaign for Spring-Summer 2023, nearly three decades on from their Versace campaign debuts.
Versace Jeans Couture Spring-Summer 2023

Lookbooks

Versace Jeans Couture Spring-Summer 2023

Fusing futuristic codes with nostalgic references, Versace Jeans Couture meets somewhere in the middle to create a ready-to-wear collection that combines cutouts, asymmetric and oversized silhouettes in vibrant pop-colors for its Spring-Summer 2023 collection.
Escape Today, Escape Together: Vol II

News & Projects

Escape Today, Escape Together: Vol II

For its latest Spring-Summer 2023 collection, Versace Jeans Couture transports us from New York City to Manchester, England to give a subversive look at contemporary youth culture.
Resort 2023

Advertising Campaigns

Resort 2023

The collection is pulsating with youthful rebellion, clubby acid florals and signature designs—such as the La Medusa and Medusa Biggie lines—are refreshed in vibrant new colorways.
Holiday 2022

Advertising Campaigns

Holiday 2022

High-Versace drama and a fashionably late arrival—it's a night at the opera, the Versace way. The Holiday campaign 2022 stars Lily McMenamy in which she runs to the theatre encountering a cast of beautiful (and at times bizarre) Versace-clad characters.
Fall-Winter 2022 Denim

Advertising Campaigns

Fall-Winter 2022 Denim

The Fall-Winter 2022 Denim campaign dives into the uncompromising and unlikely idols of the underground music scene, dubbing them as culture’s “anti-muses,” with a selection of 90s-inspired pieces and bold graphic prints.
Versace Eyewear Fall-Winter 2022

Advertising Campaigns

Versace Eyewear Fall-Winter 2022

The contemporary eyewear collection sees a selection of 90's inspired designs reformed for Fall-Winter 2022.
Dylan Purple

Advertising Campaigns

Dylan Purple

Be transported to an endless summer with Dylan Purple—the new bright and elegant Versace fragrance and campaign starring Iris Law.
Versace Watches Fall-Winter 2022

Advertising Campaigns

Versace Watches Fall-Winter 2022

Classical codes contrast with contemporary design in the Versace Fall-Winter 2022 watch campaign, which sees a collection of six styles mirroring brand motifs displayed in the seasonal collection.
Spring-Summer 2023 Women's

Fashion Shows

Spring-Summer 2023 Women's

This is a collection with a dark gothic goddess in mind. Black, purple, and hints of fuschia are the colors running through the whole collection, coming together in looks both high-glamour and hard-edged, diva and subversive.
Virtus bags

Advertising Campaigns

Virtus bags

Versace's emblematic Barocco V symbol details the Virtus line.
FALL-WINTER 2022 CAMPAIGN

Advertising Campaigns

FALL-WINTER 2022 CAMPAIGN

Lily James stars in the campaign with the new Greca Goddess bag.
Long Way Home

News & Projects

Long Way Home

Versace Jeans Couture hits the open road, capturing the spirit of escape through intimate portraits of American youth in 'Long Way Home'—a film that channels the freedom and rebellion of the Fall-Winter 2022 collection.
Versace Jeans Couture Fall-Winter 2022

Advertising Campaigns

Versace Jeans Couture Fall-Winter 2022

Logging into a cyber-inspired world, Versace Jeans Couture explores a fusion between the digital age and Y2K grunge for Fall-Winter 2022.
Versace Children Fall-Winter 2022

Advertising Campaigns

Versace Children Fall-Winter 2022

Cool and comfy, the collection sees key material, print, and color stories from the Women’s and Men’s fashion shows adapted for the little-ones, including colorful tweed, La Greca jacquards, and eco-fur.
Versace Children's Eyewear 2022

Advertising Campaigns

Versace Children's Eyewear 2022

Versace Eyewear introduces the Versace Children's collection—the brand’s first collection for kids that brings its legendary style to the little-ones.
Greca Goddess

Advertising Campaigns

Greca Goddess

The new Greca Goddess harnesses Versace's culture of myth and luxury across a range of bags and accessories, each finished with the brand's Greca insignia—a long-held symbol of the Versace brand that borders the Medusa head signifier.
Versace Upcycle

News & Projects

Versace Upcycle

A new circular collection for eco-conscious kids, Versace Upcycle is a limited capsule of styles made from upcycled unused production and recycled materials as part of Versace’s ongoing sustainability efforts.
Versace Children Pre-Fall 2022

Advertising Campaigns

Versace Children Pre-Fall 2022

The new collection of mini-me Versace styles that encourage a sense of little-rebel fun.
Odissea Trainers

Advertising Campaigns

Odissea Trainers

New high-impact sneakers, defined by precision lines, exaggerated volumes, and Versace's Medusa—this is Odissea.
Pre-Fall 2022 Campaign

Advertising Campaigns

Pre-Fall 2022 Campaign

A foreward to the latest chapter in Versace luxury, Pre-Fall 2022 is presented in a campaign featuring the next generation of Versace stars—Lila Moss and Jake Bongiovi.
Resort 2023 Women's

Lookbooks

Resort 2023 Women's

A new energy for Resort 2023—a collection pulsating with youthful rebellion and clubby acid florals.
Spring-Summer 2023 Men's

Fashion Shows

Spring-Summer 2023 Men's

The Versace Men’s collection confidently walks the line between unexpected juxtapositions, fully reflecting a Versace Man who has mastered the statement he wants to make.
Versace Jeans Couture Fall-Winter 2022

Lookbooks

Versace Jeans Couture Fall-Winter 2022

The latest Versace Jeans Couture collection pays homage to alternative youth culture of the 1990s, with contrasting print themes in a fusion of two subcultural identities: Cyber and Grunge.
Versace Home At Salone Del Mobile 2022

News & Projects

Versace Home At Salone Del Mobile 2022

Versace Home takes the stage in Milan's Palazzo della Permanente for Salone del Mobile, with an immersive space mixing design, fashion and art from Monday, June 6th to Sunday 12th.
La Vacanza 2022

Advertising Campaigns

La Vacanza 2022

Barocco print bikini, towering platform pumps, pop-color mini bag, inflatable beach ball—the La Vacanza campaign is a summer trip to the seaside, the Very Versace way.
Cher X Versace for Pride 2022

News & Projects

Cher X Versace for Pride 2022

Cher and Donatella Versace unite for Pride Month 2022 as CHERSACE, creating a limited capsule collection of styles in benefit of Gender Spectrum, a charity whose work directly assists those within the LGBTQ+ community.
Versace at the Met Gala 2022

News & Projects

Versace at the Met Gala 2022

Donatella Versace explored the power of American fashion and the Gilded Age at the Met Gala 2022, with a range of custom Atelier Versace designs for members of the Versace family.
The Swap: Versace And Fendi

Fashion Shows

The Swap: Versace And Fendi

What happened when Donatella Versace and Kim Jones switched roles? Versace by Fendi and Fendi by Versace, two iconic collections that celebrate their friendship and the cultural impact of Versace and Fendi.
Fendace: The Fendi By Versace Collection

Advertising Campaigns

Fendace: The Fendi By Versace Collection

Welcome to the exclusive Fendace nightclub—where fashion history is made and there's fun to be had.
Spring-Summer 2022 Denim

Advertising Campaigns

Spring-Summer 2022 Denim

Versace Jeans Couture's latest denim campaign draws inspiration from the playful patchworks and youthful spirit of denim.
Versace Eyewear Spring-summer 2022

Advertising Campaigns

Versace Eyewear Spring-summer 2022

Emily Ratajkowski and Maluma are the stars of the Versace eyewear campaign, both fully embodying the dynamism and stardom of new season shades and optical styles.
Versace Watches Spring-Summer 2022

Advertising Campaigns

Versace Watches Spring-Summer 2022

The Versace Spring-Summer 2022 watch campaign looks back to mythology and propels its classical iconography forward, with a series of neo-futuristic images inspired by the latest high-precision watch styles.
Versace at the Grammy Awards 2022

News & Projects

Versace at the Grammy Awards 2022

Versace created new iconic moments at the Grammy Awards, with stars dressed in custom Atelier Versace creations which furthered material craft and possibility.
Versace at the Oscars 2022

News & Projects

Versace at the Oscars 2022

Donatella Versace presented a selection of Atelier Versace looks centered on the signature corset in a showcase of the Atelier's craftsmanship and creativity.
Versace Jeans Couture Spring-Summer 2022

Advertising Campaigns

Versace Jeans Couture Spring-Summer 2022

The Spring-Summer 2022 campaign reinterprets the coming-of-age story in a reflection of the new season collection’s mood of youthful experimentation and possibility.
Versace Confessional, with Donatella Versace

News & Projects

Versace Confessional, with Donatella Versace

Donatella Versace asked the women of the Versace family to unapologetically confess all.
The 28th Annual Screen Actors Guild Awards

News & Projects

The 28th Annual Screen Actors Guild Awards

Stars from the world of film and television wore Versace to the 28th Annual Screen Actors Guild Awards in Santa Monica, California.
Fall-Winter 2022 Women's

Fashion Shows

Fall-Winter 2022 Women's

With unapologetic certainty, the Versace Woman for Fall-Winter 2022 fully owns her allure and knows exactly when to unleash her power.
Versace Children Resort 2022

Advertising Campaigns

Versace Children Resort 2022

The new Versace Children collection encompasses the brand’s effervescent spirit with iconic house prints reinterpreted for the little ones.
Versace Children Spring-Summer 2022

Advertising Campaigns

Versace Children Spring-Summer 2022

Vibrant and fluid, the Spring-Summer 2022 collection reflects the flowing movement of the iconic Versace foulard: with dynamic silhouettes, animated colorways, and spirited prints.
Fall-Winter 2022 Men's

Fashion Shows

Fall-Winter 2022 Men's

The Fall-Winter 2022 Men’s collection proposes a modern opulence rooted in the reality of now.
Cole Sprouse X Versace Eyewear

Advertising Campaigns

Cole Sprouse X Versace Eyewear

Glamour, charisma, and electrifying dynamism—Cole Sprouse fully reflects the latest Versace Men's eyewear capsule collection in an expressive campaign.
Gigi & Bella Hadid For Spring-Summer 2022

Advertising Campaigns

Gigi & Bella Hadid For Spring-Summer 2022

Stronger together, supermodel sisters Bella and Gigi Hadid star alongside each other wearing coordinated looks from the Versace Spring-Summer 2022 collection.
Maluma For Spring-Summer 2022

Advertising Campaigns

Maluma For Spring-Summer 2022

Maluma is the star of the Versace Men's campaign, wearing Spring-Summer 2022 styles which capture his innate confidence.
Versace Jeans Couture Spring-Summer 2022

Lookbooks

Versace Jeans Couture Spring-Summer 2022

A collection in full bloom, Spring-Summer 2022 brings a new attitude to streetwear with an eruption of clashing floral prints and pop colors.
Versace Pre-Fall 2022

Lookbooks

Versace Pre-Fall 2022

Pre-Fall 2022 hypnotizes thanks to a larger, bigger, black and white take on the signature Baroque print.
2022 Lunar New Year

Advertising Campaigns

2022 Lunar New Year

Celebrate the Year of the Tiger in style with our special selection of Lunar New Year gifts and an exclusive capsule collection.
Resort 2022

Advertising Campaigns

Resort 2022

Lose yourself in the trippy world of Resort 2022—a collection bursting with psychedelic color and new feel-good styles.
The Journey Home

Advertising Campaigns

The Journey Home

Introducing 'The Journey Home'—a short film that echoes the Versace Jeans Couture aesthetic blend of youth, nostalgia, and unleashed emotion.
Atelier Versace Fall-Winter 2021

Atelier Versace

Atelier Versace Fall-Winter 2021

Designs from Atelier Versace took center stage at the seasonal MET Gala, and the Fall-Winter 2021 collection draws further inspiration from the event's theme of Americana; with reference points found in American design, culture, and stardom.
At Home With Versace

News & Projects

At Home With Versace

Add a Very Versace touch to your interiors with specially crafted Home décor and furniture pieces.
Versace Bright Crystal

Advertising Campaigns

Versace Bright Crystal

Become enthralled by Bright Crystal—the eau de toilette that bottles Versace sensuality, strength and femininity.
Versace On Ice

Advertising Campaigns

Versace On Ice

Introducing Team Versace—the most elegant sports team you’re likely to come across, ever. Signature glamour takes to the ice, with skaters and athletes showcasing coveted designs for a Very Versace holiday season.
Fall-Winter 2021 Denim

Advertising Campaigns

Fall-Winter 2021 Denim

Introducing Blue Notes, the new denim campaign from Versace Jeans Couture showcasing the musical talent of today wearing the material of choice for music icons past: denim.
Versace Home 2021 Collection

Advertising Campaigns

Versace Home 2021 Collection

Everything you do at home do it the Versace way with the new homeware collection.
Versace Eyewear Fall-Winter 2021

Advertising Campaigns

Versace Eyewear Fall-Winter 2021

Geometric shapes and innovative design in the eyewear collection take inspiration from the La Greca print, debuted on the Fall-Winter 2021 runway.
Fortune Teller Watches

Advertising Campaigns

Fortune Teller Watches

Introducing the Fortune Teller watches line—a reimagination of classic timepieces with signature Versace details.
Versace Children Fall-Winter 2021 Collection

Advertising Campaigns

Versace Children Fall-Winter 2021 Collection

Iconic Versace designs are downsized for little ones. Discover all the latest styles for babies, boys and girls.
Spring-Summer 2022 Runway Collection

Fashion Shows

Spring-Summer 2022 Runway Collection

Presented live at Milan Fashion Week, Donatella Versace's new collection is inspired by the brand's iconic silk foulard.
La Greca Signature

Advertising Campaigns

La Greca Signature

Styles from the La Greca Signature line can be customized with small pouches and keychains to create a look that's personal to the wearer
Versace at the Venice International Film Awards 2021

News & Projects

Versace at the Venice International Film Awards 2021

Versace showcased a series of impeccable gowns at the 78th Venice International Film Festival, hand-crafted in our Milan Atelier for friends of the brand.
Icon Active Watches

Advertising Campaigns

Icon Active Watches

Innovative in design, the Icon Active series is the latest addition to the Versace timepiece family.
Comme des Garçons x Versace

News & Projects

Comme des Garçons x Versace

Inspired by the immortal spirit of rock music, Junya Watanabe has created designs for his Fall-Winter 2021 Collection using prints from Versace’s iconic archives.
Versace Jeans Couture FW2021

Advertising Campaigns

Versace Jeans Couture FW2021

In an era of self-expression, the playful attitude of '90s youth culture is captured in this rave-inspired collection.
Versace At The Met Gala 2021

News & Projects

Versace At The Met Gala 2021

Inspired by iconic American fashion moments, Donatella Versace presented a selection of looks at the Met Gala 2021 that encapsulate the brand's dedication to craftsmanship, storytelling and creativity.
Dua Lipa for Fall-Winter 2021

Advertising Campaigns

Dua Lipa for Fall-Winter 2021

Dua Lipa presents bold designs from the Fall-Winter 2021 Collection, including the La Medusa handbag in vibrant red.
Freedom Now

News & Projects

Freedom Now

Versace Jeans Couture presents Freedom Now, a content series commissioning young creative talent to explore what freedom means to them.
Cannes 2021

News & Projects

Cannes 2021

Maggie Gyllenhaal attended the premiere of the film Benedetta at the 74th Cannes Film Festival in a custom Atelier Versace gown.
Versace Children Fall-Winter 2021

Advertising Campaigns

Versace Children Fall-Winter 2021

From school to the playground, the new children's collection presents fun designs for little ones.
Versace Resort 2022

Lookbooks

Versace Resort 2022

The Resort 2022 Collection is a return to optimism. Attention is paid to designs, materials and prints that provide the feel-good factor.
Pre-Fall 2021

Advertising Campaigns

Pre-Fall 2021

The collection features designs that celebrate personality and individual identity, presenting the new must-have pieces for a world that has evolved and changed
Versace x Pride 2021

News & Projects

Versace x Pride 2021

Versace joins Lady Gaga to celebrate Pride month and the 10th anniversary of the star's Born This Way album.
Versace Jeans Couture Fall-Winter 2021

Lookbooks

Versace Jeans Couture Fall-Winter 2021

The rave-inspired collection is captured with attitude and playfulness, representing an homage to '90s youth culture.
La Medusa In DV Blue

Advertising Campaigns

La Medusa In DV Blue

Inspired by the freedom and beauty of nature, Donatella Versace presents La Medusa accessories in her favorite shade of blue.
La Vacanza

Advertising Campaigns

La Vacanza

The latest mini campaign transports us to the crystal-clear waters and clear skies of Liguria.
Versace Home Collection

Advertising Campaigns

Versace Home Collection

From bedrooms and bathrooms to dining and living areas, the new homeware collection channels the Versace lifestyle.
Trippin X Versace Greca

News & Projects

Trippin X Versace Greca

To celebrate the launch of our new Greca sneakers, we gave our friends at Trippin a few pairs to try out. They captured the designs on music manager Max Kaspar as he spent a typical day in London with mates Joel and Jahale.
Versace Watches SS21

Advertising Campaigns

Versace Watches SS21

Inspired by the passing of time, the new Spring-Summer 2021 campaign juxtaposes the latest designs with an ancient timepiece – the hourglass.
Spring-Summer 2021 Denim

Advertising Campaigns

Spring-Summer 2021 Denim

For the new denim campaign, Versace Jeans Couture celebrates the garment’s timelessness, simplicity and versatility.
Versace At The Oscars

News & Projects

Versace At The Oscars

In occasion of the 93rd Academy Awards, Olivia Cooke, Ariana DeBose, Colman Domingo and Simone Ledward Boseman chose to wear Versace.
Versace Home Furniture

Advertising Campaigns

Versace Home Furniture

Channelling Versace Home's intrinsic glamour, The new furniture collection designs add luxury to interiors.
Versace At The BAFTAs

News & Projects

Versace At The BAFTAs

Vanessa Kirby and Leslie Odom Jr. chose to wear Versace designs to the 74th Annual British Academy Film Awards.
Versace at Grammy Awards 2021

News & Projects

Versace at Grammy Awards 2021

Dua Lipa opted for a series of custom-made Atelier Versace looks for her appearance at the 63rd Annual Grammy Awards.
Versace Eyewear Spring-Summer 2021

Advertising Campaigns

Versace Eyewear Spring-Summer 2021

Inspired by the vastness and beauty of nature - dive into an underwater fantasy with Kendall Jenner wearing the new Versace Eyewear collection.
Versace Power Talks 2021

News & Projects

Versace Power Talks 2021

Versace introduces a female-led series that discusses the role power plays in navigating life in 2021.
Versace Jeans Couture SS 2021

Advertising Campaigns

Versace Jeans Couture SS 2021

For its new campaign titled Summer Daze, Versace Jeans Couture captures a group of friends on a fun summer night out.
The Fall-Winter 2021 Collection

Fashion Shows

The Fall-Winter 2021 Collection

Step inside La Greca - the new collection is presented in a vertical maze. Broadcast digitally, the show welcomes in a new way of communicating collections.
Versace La Medusa 2021

News & Projects

Versace La Medusa 2021

Celebrating the brand muse, each La Medusa handbag is adorned with a plaque of the mythical woman.
Versace Jeans Couture Spring - Summer 2021

Lookbooks

Versace Jeans Couture Spring - Summer 2021

For the new collection, Versace Jeans Couture explores the joy of playing with one’s own image in a time when the world needs escapism.
Versace Kids Campaign 2021

Advertising Campaigns

Versace Kids Campaign 2021

Colorful and vibrant, the new collection reflects a zest for life through dynamic shapes, exuberant colors and statement prints.
Spring Summer 2021 Campaign

Advertising Campaigns

Spring Summer 2021 Campaign

The Spring-Summer 2021 campaign features fierce Versace faces Kendall Jenner and Precious Lee, photographed with our latest handbag design: La Medusa.
Lunar New Year 2021

Advertising Campaigns

Lunar New Year 2021

In celebration of the Year of the Ox, Versace presents a capsule collection that boasts vibrant prints.
Versace Pre-Fall 2021 Collection

Lookbooks

Versace Pre-Fall 2021 Collection

Chic and sophisticated, the new collection features streamlined silhouettes and luxurious fabrications, making the designs ultra-glamorous, yet wearable.
Versace Flash Spring-Summer 2021 Collection

Lookbooks

Versace Flash Spring-Summer 2021 Collection

Bold and daring, the collection draws inspiration from the attitude of young musicians, pursuing their art with relentless dedication and being adventurous with their style.
Driving Home For The Holidays

Advertising Campaigns

Driving Home For The Holidays

The holiday campaign explores the many journeys made during the festive season to reconnect with loved ones and create new and exciting experiences.
Versace Watches

Advertising Campaigns

Versace Watches

Uniting superb craftsmanship and a strong aesthetic, the new timepeices are mesmerizing.
Versace Eyewear

Advertising Campaigns

Versace Eyewear

The new collection features timeless designs that emanate ultimate Versace glamour.
The Spring-Summer 2021 Collection

Fashion Shows

The Spring-Summer 2021 Collection

Donatella Versace transports us underwater to unveil the new collection. Discover Versacepolis: a utopian settlement created on the seabed and populated by strong and confident men and women.
Dylan Turquoise Pour Femme

Advertising Campaigns

Dylan Turquoise Pour Femme

Introducing the new fragrance for her. Hailey Bieber embodies the scent, reflecting Dylan Turquoise's forward-looking and youthful attitude.
Dylan Blue Pour Homme

Advertising Campaigns

Dylan Blue Pour Homme

Discover the fragrance for him. Louis Baines embodies the scent, reflecting Dylan Blue's strong and charismatic Versace attitude.
Dylan Blue Pour Femme

Advertising Campaigns

Dylan Blue Pour Femme

Discover the fragrance for her. Bella Hadid embodies the scent, reflecting Dylan Blue's powerful and seductive attitude.
The Versace House Party

Advertising Campaigns

The Versace House Party

What better way to introduce the Pre-Fall 2020 Collection than throwing a party? We invite you to join the fun and shop the collection.
Versace Home Collections

Advertising Campaigns

Versace Home Collections

Discover the range of Versace home collections - furniture, wallpaper, ceramic tile, lighting and home décor designed in iconic Versace fashion
Atelier Versace Bridal Designs

Atelier Versace

Atelier Versace Bridal Designs

Atelier Versace creates bespoke bridal designs that celebrate the wearer and rise to the magnitude of the occasion.
Versace Children Fall-Winter 2020

Advertising Campaigns

Versace Children Fall-Winter 2020

A celebration of childhood, the collages encapsulate the joyful energy of the collection in a series of scrapbook pages.
DVTV: Date With Donatella

News & Projects

DVTV: Date With Donatella

Versace presents DVTV, a new social media series that follows Donatella Versace as she checks in with old friends, makes some new ones and curates outfits specifically for them. Compulsive viewing guaranteed.
Versace X Pride 2020

News & Projects

Versace X Pride 2020

To celebrate Pride Month and support the LGBTQ+ community, Versace is launching a limited-edition Pride 2020 Capsule Collection.
The Women’s And Men’s Fall-Winter 2020 Collection

Fashion Shows

The Women’s And Men’s Fall-Winter 2020 Collection

Versace has always been synonymous with self-confidence and freedom of expression.
Kith X Versace

News & Projects

Kith X Versace

In 2019, Versace partnered with Kith on a collaborative collection. An urban reinterpretation of Versace's signature opulence, the capsule features ready-to-wear, shoes and accessories for women and men.
Versace Jeans Couture Pre-Fall 2020

Lookbooks

Versace Jeans Couture Pre-Fall 2020

The Pre-Fall 2020 Collection fuses vintage aesthetics with modern-day street culture.
Versace At The Super Bowl

News & Projects

Versace At The Super Bowl

Jennifer Lopez headlines the Super Bowl half-time show in an array of custom-made Atelier Versace creations.
Versace Women’s Spring-Summer 2020 Collection

Fashion Shows

Versace Women’s Spring-Summer 2020 Collection

For the Spring-Summer 2020 Collection, Donatella Versace honors an iconic moment when fashion and culture became a catalyst for technological progress.
Atelier Versace Spring-Summer 2020 Collection

Atelier Versace

Atelier Versace Spring-Summer 2020 Collection

Drawing from the contrast of the classical and modern, the collection fuses influences ranging from Greek art, futuristic architecture and the house's sartorial tradition.
Atelier Versace Fragrances

Advertising Campaigns

Atelier Versace Fragrances

The Atelier's relentless pursuit of only the highest quality materials and exceptional craftsmanship has been translated into the creation of a line of exclusive unisex fragrances, bearing the Atelier Versace name.
LEED Certified Milan Headquarters

News & Projects

LEED Certified Milan Headquarters

Versace focuses on the environment and employee wellbeing.
Versace Men's Spring-Summer 2020 Fashion Show

Fashion Shows

Versace Men's Spring-Summer 2020 Fashion Show

Iconic house codes, colorful prints, and ironic nuances are combined with new tailoring silhouettes in signature Versace style.
Atelier Versace Fall-Winter 2019

Atelier Versace

Atelier Versace Fall-Winter 2019

The fall-winter 2019 collection represents Atelier Versace's visionary design - fusing inspiration from the American west with pop art and fauvism.
Versace X Pride 2019

News & Projects

Versace X Pride 2019

This Pride month, Versace is proud to announce that Chief Creative Officer Donatella Versace has been announced as a new Stonewall ambassador.
Bal Harbour Leed Gold Certified

News & Projects

Bal Harbour Leed Gold Certified

The new Versace concept unveiled in Bal Harbour, Miami.
Versace Women Fall-Winter 2019 Fashion Show

Fashion Shows

Versace Women Fall-Winter 2019 Fashion Show

A collection that explores the house’s codes through a new lens. A celebration of Versace iconography, a contrast of styling elements, fabric innovation and an ode to photography.
Green Carpet Awards

News & Projects

Green Carpet Awards

Artistic Director Donatella Versace has received the CNMI Award in recognition of sustainability at the Green Carpet Fashion Awards, hosted at Milan’s Teatro La Scala on September 23rd, 2018.
Versace Man Fall-Winter 2019

Fashion Shows

Versace Man Fall-Winter 2019

Reflections on the modern concept of man, an idea of masculinity that pushes the boundaries and breaks the rules of menswear by challenging notions and stereotypes.
Versace Fine Jewellery

Advertising Campaigns

Versace Fine Jewellery

The evolution of the Versace style demonstrates a perfect balance between the classic and the modern.
Eco-Friendly At The Met Gala

News & Projects

Eco-Friendly At The Met Gala

For the Met Gala, Versace decided to make a dress that is entirely sustainable throughout the entire supply chain to support and encourage what should be crucial behavior within the fashion industry and the world.
Sustainable Boutique Wows London

News & Projects

Sustainable Boutique Wows London

Versace London - The first boutique on the fashionable Sloane Street with a LEED (Leadership in Energy and Environmental Design) certification.
Pre-Fall 2019 Fashion Show

Fashion Shows

Pre-Fall 2019 Fashion Show

Versace men and women swiftly move between their mythological world and their cosmopolitan, modern city life.
Versace Goes Fur-Free

News & Projects

Versace Goes Fur-Free

"Fur? I am out of that. I don't want to kill animals to make fashion" - Donatella Versace.
Promoting Sustainability In Italian Fashion

News & Projects

Promoting Sustainability In Italian Fashion

Versace is committed to improving impact on people and environment in collaboration with the Camera della Moda sustainability working group.
How We Holiday

Advertising Campaigns

How We Holiday

Versace Jeans Couture commissions three young creatives from various parts of the world to create content around the festivities.
Versace At The Met Gala

News & Projects

Versace At The Met Gala

This year's exhibition "camp: notes on fashion" was inspired by Susan Sontag's seminal essay "notes on camp", defining camp as the love of the frivolous, the unnatural, artifice and exaggeration.
Craftsmanship Atelier Versace

Atelier Versace

Craftsmanship Atelier Versace

Step into our Milanese Atelier and discover the intricate details and handcraft in the Fall-Winter 2021 collection.
Atelier Versace Spring-Summer 2021

Atelier Versace

Atelier Versace Spring-Summer 2021

Inspired by nature, the new collection reinterprets the elements as expertly crafted dresses.
Atelier Versace Fall-Winter 2020 Collection

Atelier Versace

Atelier Versace Fall-Winter 2020 Collection

A celebration of the modern woman, the latest Atelier Versace designs draw inspiration from nature and abstract art.
The Pre-Fall 2020 Collection

Lookbooks

The Pre-Fall 2020 Collection

Intrigued by the notion of building a wardrobe as a uniform, the house presents themes of military, safari and utilitarianism for pre-fall 2020.
Eros Pour Homme

Advertising Campaigns

Eros Pour Homme

A unique aura, sensual on the skin, reassuringly virile these are the keys to the hymn of love announced by Eros, the triumphant and flamboyant seducer.
Eros pur Femme

Advertising Campaigns

Eros pur Femme

Attraction, desire, passion. eros in a perfume. An alchemy of tempting, bright and feminine notes with the Sicilian lemon, the Calabrian bergamot and the pomegranate grains to amaze and seduce.
Versace Soho Is Now Open

News & Projects

Versace Soho Is Now Open

To celebrate the opening of our new 111 Greene Street boutique in SoHo, photographer Ethan James Green captures the Pre-Fall 2021 Collection in the neighbourhood.
Odissea Sneakers Launch Party

News & Projects

Odissea Sneakers Launch Party

Versace friends and family celebrated the launch of the Odissea sneakers with an event made in collaboration with Dazed.