Advertising Campaigns
Pre-Fall 2024
For Pre-Fall 2024, women’s designs center around staples of the Versace wardrobe—tailoring, knitwear, dresses, and denim. Each continue and develop recurring shapes and techniques which are at the heart of the House, making for a collection both consistent and unexpected.
Advertising Campaigns
Versace Mercury
The sci-fi-influenced design conceals a complex structure, consisting of 86 meticulously crafted components that are seamlessly cut and stitched together, of which the upper and lining alone consist of 30 pieces per pair, thereby creating a cocoon of comfort, protection, and support. As a result, the Versace Mercury sneaker is not just a shoe; it's a future artefact.
Advertising Campaigns
Cillian Murphy for Versace Icons
Versace announces Cillian Murphy as the debut men’s talent of Versace Icons. The dedicated campaign will be Cillian’s first for Versace and sees the Academy Award winning actor wearing key and timeless pieces from the men’s Versace Icons collection.
Advertising Campaigns
Versace Jeans Couture Spring-Summer 2024
Versace Jeans Couture presents its Spring-Summer 2024 campaign, "Metropolitan Nocturnes." The campaign, shot by Erica Snyder and directed by Alex Nazari, follows four individuals navigating the shadowy landscapes of Miami while wearing vibrant graphic motifs and all-over printed designs from the new season collection.
Advertising Campaigns
Versace Jeans Couture Fall-Winter 2023
Versace Jeans Couture returns with its Fall-Winter 2023 campaign, entitled, "Artist Residency". Shot by Emily Lipson, the new seasonal campaign captures resident artists in their unique habitats of inspiration, with photographs full of authenticity, nostalgic textures, and a selection of print-overloaded styles from the new collection.
Advertising Campaigns
Greca Goddess Top Handle Bag
The Fall-Winter 2023 collection introduces the Greca Goddess top handle bag. Defined by Italian leather artistry and a structural design, the architectural curves of the bag’s body are mirrored by an arched top handle crafted in tubular leather with angular cut ends. The signature Greca sits to the bag’s front above a metallic Versace logo plaque, both in the color of deep gold.
Advertising Campaigns
Fall-Winter 2023
The Fall-Winter 2023 collection is presented in a dedicated image and video campaign starring Gigi Hadid, Irina Shayk, and Anok Yai. Shot in Versace’s classical palazzo at Via Gesù 12 in Milan, the image series by photographers Mert & Marcus includes black and white studio shots that put emphasis on the collection’s immediately Versace use of silhouette and cut.
Advertising Campaigns
Dua Lipa for La Vacanza
The collection is Donatella and Dua's shared vision of an absolute modern elegance for “La Vacanza”, the Italian for “vacation”, and encompasses the full Versace lifestyle; from perfectly cut tailoring and evening gowns, to bikini and terry cotton beachwear.
Advertising Campaigns
Spring-Summer 2023 Denim
For its Spring-Summer 2023 Denim campaign, Versace Jeans Couture turns its lens to New York City to profile burgeoning talent—starring musician Aaron Maine of Porches and 20-year-old multi-hyphenate—singer-songwriter, rapper, DJ, producer, and model - Talia Goddess.
