PRIVACY POLICY

This Privacy Policy applies to Personal Data collected on our websites, mobile applications, cloud-based services, and controlled widgets embedded in communication platforms or other locations, each with a link to this Privacy Policy (collectively, the “Website”). It covers how we collect, use, share, and otherwise process personal information as of the date that this Privacy Policy is posted. This Privacy Policy also applies to the Personal Data collected by phone, email, incoming text messages, online chats, and in stores operated by VERSACE and its subsidiaries and/or affiliates (collectively the “VERSACE Group”) when you interact with our Client Service team or sales staff, or when you purchase our products or you use our services. It does not apply to any other information collected by VERSACE through any other means. “Personal Data” includes information that identifies or can be reasonably linked, directly or indirectly, to you, including those listed in the “Categories of Personal Data” outlined below. By using this Website or voluntarily providing personal information to us, you consent to the terms of this Privacy Policy. If you do not agree to the policy, please do not use the Website or provide any Personal Data to our Client Service team or sales staff.

The Website and any “Pay By Link” links we send to you to conduct any sales including any remote sales may contains links to third-party websites, including websites of our business partners. We do not own, operate or control the websites of those third parties. Accordingly, this Privacy Policy does not apply to any websites maintained or operated by third parties for the collection, use, storage, disclosure, or other processing of your Personal Data. When you click on those links, you will go to a third-party website where you will be subject to that website’s privacy policy, and we encourage you to read that policy.

Personal Data We May Collect and Purposes

The tables below explain the sources and categories of Personal Data we may collect and the purposes for the collection and use of this information. Further detail is set out in the “Additional Information on Purposes of Use” below.

Additional Information on Purposes of Use

Combinations

We may combine the information that we automatically collect with data that information you actively give us so as to, for instance, provide better service to Website visitors, customize the Website based on your preferences, compile and analyze statistics and trends, to otherwise administer and improve the Website for your use, and to personalize offers (for example, combined information may allow us to recommend products to you based on what you have liked in the past). We may also combine information we collect about you from the different devices you use to access our Website and/or information we get from third parties with information we already have about you.

Registration to VERSACE Group Customer Database

If you register to the VERSACE Group customer database (e.g. as a result of your registration to the Website or your completion of the Customer Card), your Personal Data will be managed by Gianni Versace S.r.l. and shared with all VERSACE Group stores globally, and may be processed, together with the details of your purchases online and/or in stores, for the following purposes:

(1) to confirm your identity as a registered VERSACE Group customer and, consequently, to provide a customized global customer care service and post-sales assistance, and allow you to access exclusive services and benefits reserved for registered members (e.g.: preservation of your purchase order history, faster online checkout, simplified procedures for product repair and warranty, invitation to events, pre-sale and other promotional initiatives and special projects, etc.);

(2) to offer you a personalized and tailored experience with regards to your preferences for VERSACE and the other brands, products and services of the VERSACE Group, including by performing statistics, market research and surveys; and/or

(3) to contact you and/or send you (by post, telephone, e-mail and any other form of electronic communication or digital means including social network platforms and other instant messaging applications) information and promotions, including commercial information, newsletters, direct marketing material, advertising, catalogues concerning VERSACE and other brands, products and services of the VERSACE Group.

You may revoke your consent to receive our commercial communication and modify your communication preferences and/or opt-out from specific electronic communications at any time free of charge by notifying us via email at dpo@versace.it or clicking “unsubscribe” in an electronic message, or by replying “STOP” to our SMS.

You also can withdraw from or cancel your registration in the VERSACE Group customer data base at any time by contacting us at dpo@versace.it or through our website contact form.

Our Website uses cookies, including third-party cookies, and other tracking technologies (such as pixels, web beacons, clear gifs) to ensure its efficient functioning, to improve our services, to offer you a better experience, perform analysis on user behavior and the effectiveness of our advertising campaigns, and to send our online advertising messages in accordance with your preferences.

Cookies are small text files that are sent to your computer (usually to your browser) by the websites you visit. Cookies are stored in your computer in order to be recognized by those websites on your subsequent visits.

For more information on cookies, on the types of cookies used on our Website, and on how to disable them or withhold your consent to their use, see our Cookie Policy.

Your browser may give you the ability to control cookies and other tracking technologies. How you do so, however, depends on your browser and the type of cookie. Certain browsers or browser plugins can be set to reject all browser cookies. If you configure your computer to block all cookies, you may disrupt certain web page features and limit the functionality we can provide when you visit or use our Website (e.g., we will not be able to provide you with searches that you have asked us to save). You can change your cookie settings at any time. You may also opt out of the use of third-party cookies for personalized advertising by submitting a request as discussed below.

We sometimes work with online advertising vendors to provide you with relevant and useful ads. This may include ads served on or through our Website. This may also include ads served on other companies’ websites. These ads may be based on information collected by us or third parties, including demographic information that will allow us to better communicate with you and enhance our customer service and your shopping experience. For example, your postal code may be used to target an ad for people in your area. These ads may also be based on your activities on our Website or on third-party websites.

For more information about our ad service provider and its cookies, including information about how to opt out of these technologies, you may read our Cookie Policy and/or visit http://optout.aboutads.info

You must be at least 16 years old (depending on the state of residence) in order to provide us with Personal Data, and at least 18 years old to purchase products from our Website. We do not have actual knowledge about selling or sharing PI of consumers under the age of 16. If you become aware of any selling or sharing information from children under 16, please call us at 1- 551-307-0015 or email us at dpo@versace.it.

Under Age 13

The Children’s Online Privacy Protection Act of 1998 prohibits collecting personal information from children under the age of 13 without verifiable parental consent. If it comes to our attention that we have unknowingly collected information from a child under the age of 13, we will take all reasonable measures to delete it as soon as possible and will not use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personally identifiable information we have collected from children under 13, please call us at 1-551-307-0015 or email us at dpo@versace.it.

Under Age 18

Minors under 18 years of age may have the personal information that they provide to us deleted by sending an email to dpo@versace.it requesting deletion. Please note that, while we make reasonable efforts to comply with such requests, deletion of your personal information does not ensure complete and comprehensive removal of that data from all systems.

Your Personal Data will be processed by suitable electronic or automated means and computerized tools, or manually and on hard copy, exclusively for the purposes for which they have been collected and according to criteria of lawfulness and correctness and protecting the security and confidentiality of Personal Data through the adoption of appropriate measures to prevent loss, alteration, cancellation, destruction, unauthorized access or not allowed processing or not in accordance with the purpose of collection. However, while we strive to protect your Personal Data, we cannot ensure the security of the information you transmit to us. In this regard, we urge you to take every precaution to protect your Personal Data while you are on the Internet. At a minimum, we encourage you to make sure that you are using a secure browser as you surf the Internet.

Your Personal Data will be processed by the VERSACE Group’s internal staff who are duly authorized to do so in accordance with their respective job duties. Your Personal Data may also be processed by third parties to the extent necessary and/or instrumental for the above purposes. These third parties will act on behalf of VERSACE as data processors and are under a contractual obligation of confidentiality in regard to the relevant personal information.

Whenever necessary and/or instrumental to the above-mentioned purposes, your Personal Data may be processed on behalf of VERSACE by other entities acting as data processor, with a contractual obligation to maintain the confidentiality of the personal information shared with them, including:

• Related Companies: the parent company and other VERSACE Group companies and franchisees that operate VERSACE Group stores;
• Service Providers: third party service providers, consultants, or firms engaged by VERSACE to perform business purposes including website analytic services, hosting, transaction and payment processing, promotional campaign management, fraud prevention, shipping of goods, IT maintenance, etc.
• Payment and Advertising Partners: payment providers such as Klarna, which acts as an independent controller for its own processing of payments it handles; Google, which acts as our processor to measure the conversions generated by our advertising campaigns; and Meta, as further described below.

As VERSACE is part of an international network, your Personal Data may be transferred abroad in accordance with applicable legislation, including to countries outside the United States and the European Union, where VERSACE pursues its interests, by adopting all appropriate security measures and safeguards to ensure an appropriate level of data protection and security.

Subject to your consent where required under applicable law, we may share certain information with selected advertising and social media partners (e.g. Meta) in order to measure the effectiveness of our marketing activities, better understand customer interests and deliver communications and advertising that may be more relevant to you.

These partners may process the information received in accordance with their own privacy policies and applicable legal requirements. Additional information regarding these activities, including the technologies used, the categories of information involved and how to manage your preferences, is available in our Cookie Policy.

Except as otherwise described in this Privacy Policy, your Personal Data will not be disclosed to third parties for their own independent marketing purposes without your consent

Communication of Data to Other VERSACE Group Companies

As we operate globally, please also note that if you register on the VERSACE Group customer database, the Personal Data of your membership account will be automatically visible to, and securely shared with, all VERSACE Group stores globally in order to provide you with the same quality of service wherever you choose to interact with us around the world (i.e. when you travel and purchase our products or visit our stores). VERSACE will take all appropriate security and confidentiality measures as required by applicable legislation to ensure an adequate standard of data protection.

Click here to see the VERSACE Group retail and affiliated companies and the jurisdictions in which we operate.

In Connection with Business Transfers

In the event that a division, a portion, or all of VERSACE is bought, sold or otherwise transferred, or is in the process of a potential transaction, customer Personal Data will likely be shared for evaluation purposes and be included among the transferred business assets.

To Comply with Laws

VERSACE may also disclose specific information when such disclosure appears necessary to comply with the law, a subpoena or other litigation process or to protect the interests or safety of its visitors and customers, VERSACE employees or others.

Your Personal Data will be processed and stored for: (a) as long as required to carry out the purposes for which the Personal Data was collected; (b) in accordance with the storage periods required by applicable laws; or (c) until you revoke your consent to the processing/storage of your Personal Data, if applicable. After the conclusion of such period(s), and where there is no legal or business purpose for retaining your Personal Data, it will be automatically and permanently erased or made anonymous.

In particular, regarding the data processing of registered members into the VERSACE Group customer database:

• Personal Data processed for marketing and profiling purposes are kept for a maximum period of 7 years, unless you revoke your consent or withdraw from or cancel your registration in the VERSACE Group customer data base, after which they are erased or anonymized;
• Personal Data relating to contact requests (including through live chat) are kept for 2 years from collection, or erased 2 months after the case is closed if you request erasure.

Please note that you may exercise your rights under applicable privacy laws, including the right to request information as to whether your Personal Data is being processed, and as to the characteristics of the processing, the right to rectification and erasure of your Personal Data, and/or the right to have such Personal Data transmitted to another controller.

You also have the right to withdraw your consent for the collection and processing of your Personal Data by VERSACE at any time, without charge. The withdrawal of your consent will not affect the lawfulness of VERSACE’s processing of your Personal Data based on your consent before its withdrawal.

If you have any requests regarding your Personal Data, have any inquiries regarding this Privacy Policy, or you would like to exercise your rights or receive any information about your rights, please contact (free of charge) the Data Controller or the Group Data Protection Officer (“DPO”) by writing to the addresses/email addresses listed below.

If you are a resident of certain U.S. states, the law in your state may provide you with rights with respect to your Personal Data, as described below.

California Residents

California residents have the following rights under state law:

• The right to know what personal information we have collected, used, disclosed and sold about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom VERSACE discloses personal information, and the specific pieces of personal information VERSACE has collected about you.
• The right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing.
• The right to request that we delete any personal information we have collected about you.
• The right to opt out of the selling or sharing of your personal information, which you can exercise through the contact form available on our website or by modifying your privacy preferences (e.g., Global Privacy Control), available through certain internet browsers and extensions, that signal to websites you visit your preference to opt out. Please note that clearing your cookies at any time will remove the signal of your selected privacy preferences.

To submit any of the above requests under your California privacy rights, you may contact us at 1- 551-307-0015 or use the contact form available on our website or email us at dpo@versace.it with the subject “Consumer Privacy Request”. You may also designate an authorized agent to make a request for correction on your behalf on our website through our contact form. When you exercise these rights and submit a request to us, we will verify your identity by asking you to provide us with additional information such us your email address, order numbers of previous orders of our products and services, or the last four digits of a credit or debit card used to make a purchase. We also may use a third-party verification provider to verify your identity. We will endeavor to honor such requests unless such a request conflicts with certain lawful exemptions under California’s consumer privacy law. Please note that we are only required to honor requests to know twice in a 12-month period.

We do not discriminate against California residents who exercise any of their rights described in our Privacy Policy. Your exercise of these rights will have no adverse effect on the price and quality of our goods or services.

In addition, and as set forth below, California law requires us to identify, for the 12-month period prior to the date of this Privacy Policy, what information we may have “sold” or “shared” about you. For the 12-month period prior to the date of this Privacy Policy, VERSACE has not sold any personal information about its customers for monetary consideration. For the 12-month period prior to the date of this Privacy Policy, VERSACE has only shared personal information about its customers as described above. VERSACE does not use or disclose sensitive personal information, as defined in applicable laws, for any purposes other than those permitted by applicable law.

This Privacy Policy describes how we may share your information for marketing purposes, as described above. If you are a California resident, the Shine the Light law permits you to request and obtain from us once per calendar year information about any of your personal information shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information. To request this information and for any other questions about our privacy practices and compliance with California law, please contact us through our website contact form.

Residents of Other U.S. States

Residents of the following states (as of the listed effective date where appropriate): Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Louisiana (effective January 1, 2027), Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oklahoma (effective January 1, 2027), Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, may have privacy rights afforded by the laws of their states, as listed below:

• The right to confirm whether we process your personal information and access your personal information.
• The right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing.
• The right to delete personal information we have obtained about you.
• The right to opt out of the processing of your personal information for purposes of targeted advertising, the sale of personal information, and/or profiling in furtherance of decisions that produce legal or similarly significant effects.
• The right to obtain a copy of personal information we have obtained about you in a portable and, to the extent technically feasible, readily usable format.
• For residents of certain states, the right to obtain information about third parties to which we have disclosed or sold personal information, as applicable.
• If we deny your request, the right to appeal our decision.

To submit any of the above requests, you may call us at 1- 551-307-0015 or use the contact form available on our Website or email us at dpo@versace.it with the subject “Consumer Privacy Request”. When you exercise these rights and submit a request to us, we may need to verify your identity by asking you to provide additional information that we can verify. We may also use a third-party verification provider to verify your identity. We will endeavor to honor such requests unless such a request conflicts with certain lawful exemptions under your state’s consumer privacy law.

The fact that you have elected to exercise these rights will have no adverse effect on the price and quality of our products or services.

To appeal a decision we have made regarding your request, you may call us at 1- 551-307-0015 or use the contact form available on our Website or email us at dpo@versace.it. We will respond to appeals in accordance with state law.

If you have any questions about this Privacy Policy or to request this Privacy Policy in another format, please contact us at:

Versace USA Inc.
11 W 42nd St, New York, NY 10036

Gianni Versace S.r.l.
Piazza Luigi Einaudi 4, 20124 Milan (Italy)

Group Data Protection Officer
e-mail address: dpo@versace.it

The Privacy Policy is currently in force is the one published on our Website. We may amend it from time to time, and if we make material changes, we will prominently post a revised version on the Website. Where required to do so by law, we may seek your prior consent to any material changes we make to this Privacy Policy.

Last updated: 04/11/2026