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To celebrate the opening of our new 111 Greene Street boutique in SoHo, photographer Ethan James Green captures the Pre-Fall 2021 Collection in the neighbourhood.
“I’m so excited to bring Versace to SoHo! NYC and its downtown cool attitude have always been such a big source of inspiration for me.” - Donatella Versace
Following the design concept by renowned architect Gwenael Nicolas, the store captures the brand’s powerful vision for the future while staying true to Versace’s instantly recognizable design aesthetic.