Stories

Versace Jeans Couture Spring-Summer 2024

Advertising Campaigns

Versace Jeans Couture Spring-Summer 2024

Versace Jeans Couture presents its Spring-Summer 2024 campaign, "Metropolitan Nocturnes." The campaign, shot by Erica Snyder and directed by Alex Nazari, follows four individuals navigating the shadowy landscapes of Miami while wearing vibrant graphic motifs and all-over printed designs from the new season collection.
Versace Jeans Couture Spring-Summer 2024

Lookbooks

Versace Jeans Couture Spring-Summer 2024

Versace Jeans Couture dives into a love affair with neon pop colors for its Spring-Summer 2024 collection. Leaning into the Y2K aesthetic, the collection is punctuated with graphic patchwork prints in precise cuts, and tailored denim pieces that draw inspiration from archival ready-to-wear.
Fall-winter 2023 Denim

Advertising Campaigns

Fall-winter 2023 Denim

Versace Jeans Couture ventures into an AI-generated, digital-impressionist utopia for its Fall-Winter 2023 denim campaign.
Versace Jeans Couture Fall-Winter 2023

Lookbooks

Versace Jeans Couture Fall-Winter 2023

The Fall-Winter 2023 collection draws inspiration from the print-overloaded styles of British alternate fashion label "BodyMap," comprising a selection of black-and-white prints, biker-inspired styles, and flared volumes for both women and men.
NSS Factory x Versace Jeans Couture

News & Projects

NSS Factory x Versace Jeans Couture

The film, directed by Jeroen Dankers, takes us on a journey through the vibrant and carefree world of Versace Jeans Couture, following three Gen Z influencers through Amsterdam, Madrid and Naples.
Versace Jeans Couture Spring-Summer 2023

Advertising Campaigns

Versace Jeans Couture Spring-Summer 2023

For Spring-Summer 2023, Versace Jeans Couture taps into nostalgia and 'end of summer' moments in a new campaign.
Versace Jeans Couture Spring-Summer 2023

Lookbooks

Versace Jeans Couture Spring-Summer 2023

Fusing futuristic codes with nostalgic references, Versace Jeans Couture meets somewhere in the middle to create a ready-to-wear collection that combines cutouts, asymmetric and oversized silhouettes in vibrant pop-colors for its Spring-Summer 2023 collection.
Escape Today, Escape Together: Vol II

News & Projects

Escape Today, Escape Together: Vol II

For its latest Spring-Summer 2023 collection, Versace Jeans Couture transports us from New York City to Manchester, England to give a subversive look at contemporary youth culture.
Fall-Winter 2022 Denim

Advertising Campaigns

Fall-Winter 2022 Denim

The Fall-Winter 2022 Denim campaign dives into the uncompromising and unlikely idols of the underground music scene, dubbing them as culture’s “anti-muses,” with a selection of 90s-inspired pieces and bold graphic prints.
Long Way Home

News & Projects

Long Way Home

Versace Jeans Couture hits the open road, capturing the spirit of escape through intimate portraits of American youth in 'Long Way Home'—a film that channels the freedom and rebellion of the Fall-Winter 2022 collection.
Versace Jeans Couture Fall-Winter 2022

Advertising Campaigns

Versace Jeans Couture Fall-Winter 2022

Logging into a cyber-inspired world, Versace Jeans Couture explores a fusion between the digital age and Y2K grunge for Fall-Winter 2022.
Versace Jeans Couture Fall-Winter 2022

Lookbooks

Versace Jeans Couture Fall-Winter 2022

The latest Versace Jeans Couture collection pays homage to alternative youth culture of the 1990s, with contrasting print themes in a fusion of two subcultural identities: Cyber and Grunge.
Spring-Summer 2022 Denim

Advertising Campaigns

Spring-Summer 2022 Denim

Versace Jeans Couture's latest denim campaign draws inspiration from the playful patchworks and youthful spirit of denim.
Versace Jeans Couture Spring-Summer 2022

Advertising Campaigns

Versace Jeans Couture Spring-Summer 2022

The Spring-Summer 2022 campaign reinterprets the coming-of-age story in a reflection of the new season collection’s mood of youthful experimentation and possibility.
Versace Jeans Couture Spring-Summer 2022

Lookbooks

Versace Jeans Couture Spring-Summer 2022

A collection in full bloom, Spring-Summer 2022 brings a new attitude to streetwear with an eruption of clashing floral prints and pop colors.
The Journey Home

Advertising Campaigns

The Journey Home

Introducing 'The Journey Home'—a short film that echoes the Versace Jeans Couture aesthetic blend of youth, nostalgia, and unleashed emotion.
Fall-Winter 2021 Denim

Advertising Campaigns

Fall-Winter 2021 Denim

Introducing Blue Notes, the new denim campaign from Versace Jeans Couture showcasing the musical talent of today wearing the material of choice for music icons past: denim.
Versace Jeans Couture FW2021

Advertising Campaigns

Versace Jeans Couture FW2021

In an era of self-expression, the playful attitude of '90s youth culture is captured in this rave-inspired collection.
Versace Jeans Couture Fall-Winter 2021

Lookbooks

Versace Jeans Couture Fall-Winter 2021

The rave-inspired collection is captured with attitude and playfulness, representing an homage to '90s youth culture.
Spring-Summer 2021 Denim

Advertising Campaigns

Spring-Summer 2021 Denim

For the new denim campaign, Versace Jeans Couture celebrates the garment’s timelessness, simplicity and versatility.
Versace Jeans Couture SS 2021

Advertising Campaigns

Versace Jeans Couture SS 2021

For its new campaign titled Summer Daze, Versace Jeans Couture captures a group of friends on a fun summer night out.
Versace Jeans Couture Spring - Summer 2021

Lookbooks

Versace Jeans Couture Spring - Summer 2021

For the new collection, Versace Jeans Couture explores the joy of playing with one’s own image in a time when the world needs escapism.
Versace Jeans Couture Pre-Fall 2020

Lookbooks

Versace Jeans Couture Pre-Fall 2020

The Pre-Fall 2020 Collection fuses vintage aesthetics with modern-day street culture.
How We Holiday

Advertising Campaigns

How We Holiday

Versace Jeans Couture commissions three young creatives from various parts of the world to create content around the festivities.