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The film, directed by Jeroen Dankers, takes us on a journey through the vibrant and carefree world of Versace Jeans Couture, following three Gen Z influencers through Amsterdam, Madrid and Naples.
The Napoli collective of musicians and producers are inspired by the 1990s and 2000s in their use of sound and clothing. The aesthetic is disruptive: baggy jeans, relaxed fits, post-glam and '90s decadence, and in-keeping with the Versace Jeans Couture collection.
Spanish podcaster Mariang's personal style incorporates elements typical of Y2K, such as baby T-shirts, bright pink details, glitter, fun graphics and mini skirts. The bold patterns and silhouettes of the Versace Jeans Couture collection perfectly match her personality.
Amsterdam-born musician, rapper, model and activist Ray Fuego' style ranges from athleisure to business casual, with unexpected combinations reflected in the collaboration with Versace Jeans Couture. Casual fits, distressed garments and edgy charm give every look a timeless appeal.