“FUR? I AM OUT OF THAT. I DON’T WANT TO KILL ANIMALS TO MAKE FASHION.” - DONATELLA VERSACE
As Artistic director of a brand that prides itself in innovation, Donatella Versace looks to the future of the Company’s responsibility towards people and the planet.
This decision is part of a broader plan that centers on Versace’s sustainable initiatives to embrace a more conscious and environment-savvy approach.
Sustainability is a core part of the brand’s journey into the future and Versace is constantly looking at all aspects of its business model to serve customers in an innovative, disruptive and responsible way. This includes paying close attention to the provenance and conditions under which all its products are produced and sourced to ensure adherence to the highest standards.
“Fur products already represent a minor part of the Versace’s product line. This commitment is part of a broader, sustainable innovation program the Company is pursuing, that includes not only a strong commitment to work across our entire supply chain, but also a strong and deep cultural shift that will benefit all employees.” Jonathan Akeroyd, CEO
Versace is proud to take this ethical step and hopes it will be inspire innovation and raise awareness.
Versace will phase out of fur in its products from the 2019 collections onward.