Stories

Holiday 2022

Advertising Campaigns

Holiday 2022

High-Versace drama and a fashionably late arrival—it's a night at the opera, the Versace way. The Holiday campaign 2022 stars Lily McMenamy in which she runs to the theatre encountering a cast of beautiful (and at times bizarre) Versace-clad characters.
Fall-Winter 2022 Denim

Advertising Campaigns

Fall-Winter 2022 Denim

The Fall-Winter 2022 Denim campaign dives into the uncompromising and unlikely idols of the underground music scene, dubbing them as culture’s “anti-muses,” with a selection of 90s-inspired pieces and bold graphic prints.
Versace Eyewear Fall-Winter 2022

Advertising Campaigns

Versace Eyewear Fall-Winter 2022

The contemporary eyewear collection sees a selection of 90's inspired designs reformed for Fall-Winter 2022.
Dylan Purple

Advertising Campaigns

Dylan Purple

Be transported to an endless summer with Dylan Purple—the new bright and elegant Versace fragrance and campaign starring Iris Law.
Versace Watches Fall-Winter 2022

Advertising Campaigns

Versace Watches Fall-Winter 2022

Classical codes contrast with contemporary design in the Versace Fall-Winter 2022 watch campaign, which sees a collection of six styles mirroring brand motifs displayed in the seasonal collection.
Spring-Summer 2023 Women's

Fashion Shows

Spring-Summer 2023 Women's

This is a collection with a dark gothic goddess in mind. Black, purple, and hints of fuschia are the colors running through the whole collection, coming together in looks both high-glamour and hard-edged, diva and subversive.
Virtus bags

Advertising Campaigns

Virtus bags

Versace's emblematic Barocco V symbol details the Virtus line.
FALL-WINTER 2022 CAMPAIGN

Advertising Campaigns

FALL-WINTER 2022 CAMPAIGN

Lily James stars in the campaign with the new Greca Goddess bag.
Long Way Home

News & Projects

Long Way Home

Versace Jeans Couture hits the open road, capturing the spirit of escape through intimate portraits of American youth in 'Long Way Home'—a film that channels the freedom and rebellion of the Fall-Winter 2022 collection.
Versace Children Fall-Winter 2022

Advertising Campaigns

Versace Children Fall-Winter 2022

Cool and comfy, the collection sees key material, print, and color stories from the Women’s and Men’s fashion shows adapted for the little-ones, including colorful tweed, La Greca jacquards, and eco-fur.
Versace Children's Eyewear 2022

Advertising Campaigns

Versace Children's Eyewear 2022

Versace Eyewear introduces the Versace Children's collection—the brand’s first collection for kids that brings its legendary style to the little-ones.
Greca Goddess

Advertising Campaigns

Greca Goddess

The new Greca Goddess harnesses Versace's culture of myth and luxury across a range of bags and accessories, each finished with the brand's Greca insignia—a long-held symbol of the Versace brand that borders the Medusa head signifier.
Versace Upcycle

News & Projects

Versace Upcycle

A new circular collection for eco-conscious kids, Versace Upcycle is a limited capsule of styles made from upcycled unused production and recycled materials as part of Versace’s ongoing sustainability efforts.
Versace Children Pre-Fall 2022

Advertising Campaigns

Versace Children Pre-Fall 2022

The new collection of mini-me Versace styles that encourage a sense of little-rebel fun.
Odissea Trainers

Advertising Campaigns

Odissea Trainers

New high-impact sneakers, defined by precision lines, exaggerated volumes, and Versace's Medusa—this is Odissea.
Pre-Fall 2022 Campaign

Advertising Campaigns

Pre-Fall 2022 Campaign

A foreward to the latest chapter in Versace luxury, Pre-Fall 2022 is presented in a campaign featuring the next generation of Versace stars—Lila Moss and Jake Bongiovi.
Resort 2023 Women's

Lookbooks

Resort 2023 Women's

A new energy for Resort 2023—a collection pulsating with youthful rebellion and clubby acid florals.
Spring-Summer 2023 Men's

Fashion Shows

Spring-Summer 2023 Men's

The Versace Men’s collection confidently walks the line between unexpected juxtapositions, fully reflecting a Versace Man who has mastered the statement he wants to make.
Versace Jeans Couture Fall-Winter 2022

Lookbooks

Versace Jeans Couture Fall-Winter 2022

The latest Versace Jeans Couture collection pays homage to alternative youth culture of the 1990s, with contrasting print themes in a fusion of two subcultural identities: Cyber and Grunge.
La Vacanza 2022

Advertising Campaigns

La Vacanza 2022

Barocco print bikini, towering platform pumps, pop-color mini bag, inflatable beach ball—the La Vacanza campaign is a summer trip to the seaside, the Very Versace way.
Cher X Versace for Pride 2022

News & Projects

Cher X Versace for Pride 2022

Cher and Donatella Versace unite for Pride Month 2022 as CHERSACE, creating a limited capsule collection of styles in benefit of Gender Spectrum, a charity whose work directly assists those within the LGBTQ+ community.
Versace at the Met Gala 2022

News & Projects

Versace at the Met Gala 2022

Donatella Versace explored the power of American fashion and the Gilded Age at the Met Gala 2022, with a range of custom Atelier Versace designs for members of the Versace family.
Fendace: The Fendi By Versace Collection

Advertising Campaigns

Fendace: The Fendi By Versace Collection

Welcome to the exclusive Fendace nightclub—where fashion history is made and there's fun to be had.
Spring-Summer 2022 Denim

Advertising Campaigns

Spring-Summer 2022 Denim

Versace Jeans Couture's latest denim campaign draws inspiration from the playful patchworks and youthful spirit of denim.
Versace Eyewear Spring-summer 2022

Advertising Campaigns

Versace Eyewear Spring-summer 2022

Emily Ratajkowski and Maluma are the stars of the Versace eyewear campaign, both fully embodying the dynamism and stardom of new season shades and optical styles.
Versace Watches Spring-Summer 2022

Advertising Campaigns

Versace Watches Spring-Summer 2022

The Versace Spring-Summer 2022 watch campaign looks back to mythology and propels its classical iconography forward, with a series of neo-futuristic images inspired by the latest high-precision watch styles.
Versace at the Grammy Awards 2022

News & Projects

Versace at the Grammy Awards 2022

Versace created new iconic moments at the Grammy Awards, with stars dressed in custom Atelier Versace creations which furthered material craft and possibility.
Versace at the Oscars 2022

News & Projects

Versace at the Oscars 2022

Donatella Versace presented a selection of Atelier Versace looks centered on the signature corset in a showcase of the Atelier's craftsmanship and creativity.
Versace Jeans Couture Spring-Summer 2022

Advertising Campaigns

Versace Jeans Couture Spring-Summer 2022

The Spring-Summer 2022 campaign reinterprets the coming-of-age story in a reflection of the new season collection’s mood of youthful experimentation and possibility.
Versace Confessional, with Donatella Versace

News & Projects

Versace Confessional, with Donatella Versace

Donatella Versace asked the women of the Versace family to unapologetically confess all.
The 28th Annual Screen Actors Guild Awards

News & Projects

The 28th Annual Screen Actors Guild Awards

Stars from the world of film and television wore Versace to the 28th Annual Screen Actors Guild Awards in Santa Monica, California.
Fall-Winter 2022 Women's

Fashion Shows

Fall-Winter 2022 Women's

With unapologetic certainty, the Versace Woman for Fall-Winter 2022 fully owns her allure and knows exactly when to unleash her power.
Versace Children Resort 2022

Advertising Campaigns

Versace Children Resort 2022

The new Versace Children collection encompasses the brand’s effervescent spirit with iconic house prints reinterpreted for the little ones.
Versace Children Spring-Summer 2022

Advertising Campaigns

Versace Children Spring-Summer 2022

Vibrant and fluid, the Spring-Summer 2022 collection reflects the flowing movement of the iconic Versace foulard: with dynamic silhouettes, animated colorways, and spirited prints.
Fall-Winter 2022 Men's

Fashion Shows

Fall-Winter 2022 Men's

The Fall-Winter 2022 Men’s collection proposes a modern opulence rooted in the reality of now.
Cole Sprouse X Versace Eyewear

Advertising Campaigns

Cole Sprouse X Versace Eyewear

Glamour, charisma, and electrifying dynamism—Cole Sprouse fully reflects the latest Versace Men's eyewear capsule collection in an expressive campaign.
Gigi & Bella Hadid For Spring-Summer 2022

Advertising Campaigns

Gigi & Bella Hadid For Spring-Summer 2022

Stronger together, supermodel sisters Bella and Gigi Hadid star alongside each other wearing coordinated looks from the Versace Spring-Summer 2022 collection.
Maluma For Spring-Summer 2022

Advertising Campaigns

Maluma For Spring-Summer 2022

Maluma is the star of the Versace Men's campaign, wearing Spring-Summer 2022 styles which capture his innate confidence.
Versace Jeans Couture Spring-Summer 2022

Lookbooks

Versace Jeans Couture Spring-Summer 2022

A collection in full bloom, Spring-Summer 2022 brings a new attitude to streetwear with an eruption of clashing floral prints and pop colors.