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THE NEW CAMPAIGN WAS INSPIRED BY THE ROOTS OF DENIM - TRAVELLING TO GENOA, ITALY, ONE OF THE BIRTHPLACES OF JEANS.
INSPIRED BY YOUTH CULTURE DRESSED IN CONTEMPORARY DENIM LOOKS, THE GROUP’S EXPLORING OF ITALY’S OFF-THE-BEATEN-TRACK METROPOLIS IS CAPTURED BY PHOTOGRAPHER CARLJIN JACOBS.
JEANS COME TO GENOA THE GROUP IS PHOTOGRAPHED IN VARIOUS LOCATIONS THAT SPEAK TO THE BRAND'S DUALITY: ELEVATED WITH A CONTEMPORARY, STREET EDGE.
