Advertising Campaigns

“We tried to create something that can give a message of fun, love and looking forward.​ It's not only about the clothes, it's about the spirit that is on set. These images were created with soul, they were created with friendship. ​Versace is a community of people looking forward, projecting love, fun, hope.​ Every collection is a story, and this is the story of Versace, and I'm always ready for the next chapter.”​

Versace introduces its new campaign starring two-time GRAMMY® Award winning global superstar Sabrina Carpenter. Embodying the authentic spirit of the House through a contemporary lens, the artist appears in a series of images photographed by Carlijn Jacobs.

Lara Stone stars in the Versace Eyewear Spring-Summer 2025 campaign wearing the collection’s sunglasses and optical styles.

The Versace Watches Spring-Summer 2025 collection shares in the rich codes of the House’s fashion collections and its signature sculptural approach to design. These highly crafted shapes impart impact when worn and each watch can be considered a piece of wearable design.

Silk is a fabric as synonymous with the House of Versace as the Medusa signifier or use of rich colorful prints. Indeed, it is on silk shirts where Versace’s prints find their most impactful and luxurious form of expression. The color and intricacies of print come alive across men’s silk shirts, where the material’s natural fluidity and lightness impart an energy to garments when worn.

Popstar and actress Sabrina Carpenter, and NBA basketball player Alexandre Sarr, represent the next generation of the Biggies community—those iconic musicians, artists, culture-makers and innovators who choose to live life in Biggies.

NINGNING debuts pieces from the Resort 2025 collection along with her Kleio bag.

The Versace Watches Fall-Winter 2024 collection shares the rich design codes of the House’s ready-to-wear collection and introduces innovative new shapes with an energetic clash of classic and contemporary style, crafted with timeless artisanal details, including the new Versace Dominus Skeleton timepiece.

Anne Hathaway and Cillian Murphy for Versace Icons.

Channing Tatum stars in the Versace Eros campaign that debuts the collection’s latest eau de parfum pour homme, Eros Energy, and joins the existing Eros and Eros Flame fragrances.

The Versace Children’s Rainy Days collection presents a series of fun, fresh and playful designs in vibrant colors to keep little explorers stylish in rainfall.

Versace Global Brand Ambassador, NINGNING, introduces the Kleio bag.

KUN showcases the attitude of the Versace Fall-Winter 2024 collection in a series of images where the Versace Global Brand Ambassador wears outfits with an unmistakable sense of considered wildness.

The Fall-Winter 2024 campaign is a spontaneous snapshot of Versace’s tailored rebellion. Donatella Versace returns to Los Angeles with her family of next generation Versace women and men who appear in the iconic hallways and rooms of the Chateau Marmont hotel.

Versace Global Brand Ambassador, KUN, is seen in a new image for the Quixi festival, wearing the iconic Medusa ’95 across a selection of jewelry pieces.

For Pre-Fall 2024, women’s designs center around staples of the Versace wardrobe—tailoring, knitwear, dresses, and denim. Each continue and develop recurring shapes and techniques which are at the heart of the House, making for a collection both consistent and unexpected.

Dwyane Wade stars in the latest campaign for Versace Underwear. The collection is updated with a waistband design that redraws the Greca border and aligns Medusa to the House’s latest graphic iteration.

The sci-fi-influenced design conceals a complex structure, consisting of 86 meticulously crafted components that are seamlessly cut and stitched together, of which the upper and lining alone consist of 30 pieces per pair, thereby creating a cocoon of comfort, protection, and support. As a result, the Versace Mercury sneaker is not just a shoe; it's a future artefact.

Versace Global Brand Ambassador, KUN, wears the new Versace Mercury in a series of images and a dedicated video which reflect the new limited sneaker’s futuristically advanced design and style.

Summer’s feeling of possibility and freedom is the inspiration for Donatella Versace’s latest “La Vacanza” collection, itself an abundant celebration of graphic prints, the generous use of summer silks, satin, and jersey, and of sunrise to sunset dressing.

Iris Law stars in the new Versace Eyewear Spring-Summer 2024 campaign, highlighting a selection of new styles first debuted on the runway in Milan.

Versace Jeans Couture recruits the help of innovative creatives across Europe for its Spring-Summer 2024 denim campaign.

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For Spring-Summer 2024, the Versace Watches collection perfectly merges contemporary, classic design with immediately recognizable insignia, in a dedicated image and video campaign that mirrors themes of the fashion show.

Versace Global Brand Ambassador, Ningning, appears in a series of images wearing the Spring-Summer 2024 collection.

Medusa ’95 is an evolution on Versace’s iconic House code that originally featured across the collections of the mid 1990s. ​

Versace announces Cillian Murphy as the debut men’s talent of Versace Icons. The dedicated campaign will be Cillian’s first for Versace and sees the Academy Award winning actor wearing key and timeless pieces from the men’s Versace Icons collection.

Versace Jeans Couture presents its Spring-Summer 2024 campaign, "Metropolitan Nocturnes." The campaign, shot by Erica Snyder and directed by Alex Nazari, follows four individuals navigating the shadowy landscapes of Miami while wearing vibrant graphic motifs and all-over printed designs from the new season collection.

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Chinese actor Bai Jingting is announced as Global Fragrance Ambassador. Bai is a Versace man in his unique personal style, self-confidence, and fearless attitude.

Versace Global Brand Ambassador, Rosy Zhao, appears in a series of images wearing the Spring-Summer 2024 collection, with the star’s innate strength of character fully evident as she wears signatures of the House, including the Medusa ’95 bag.

Darling designs come to life in the Spring-Summer 2024 Children's campaign, featuring ready-to-wear separates in new pastel colorways.

The Spring-Summer 2024 campaign is a celebration of the new attitude and fresh personalities of contemporary Versace women and men.

Introduced for the Spring-Summer 2024 fashion show in Milan, the theme centers on a unique horizontal tote bag and a handbag.

Dwyane Wade stars in his second campaign for Versace Eyewear. The decorated NBA champion wears sunglass and optical styles from the latest Men’s collection in a series of images and videos that continues his relationship with the House.

The Resort 2024 collection is presented in a dedicated campaign, created in collaboration with creative agency, MONEY.

Versace Jeans Couture ventures into an AI-generated, digital-impressionist utopia for its Fall-Winter 2023 denim campaign.

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The K-pop sensation shares his Holiday wishlist. How many of his favorites make it onto yours?

Hyunjin, the multi-talented member of K-pop boy group, Stray Kids, stars in the Versace Holiday campaign—a festive celebration full of Versace attitude, elegance, and fun.

Introducing the Fall-Winter 2023 Eyewear campaign starring Gigi Hadid and Irina Shayk.

Introducing the next chapter of the Versace Icons collection with a new series of wardrobe staples and enduring signatures of the House dedicated to the Versace Woman.

The Versace Watches Fall-Winter 2023 collection combines refined new shapes with immediately Versace signifiers, and introduces two new designs—Greca Moonphase, and Greca Extreme—each adorned with the House Medusa.

Versace Jeans Couture returns with its Fall-Winter 2023 campaign, entitled, "Artist Residency". Shot by Emily Lipson, the new seasonal campaign captures resident artists in their unique habitats of inspiration, with photographs full of authenticity, nostalgic textures, and a selection of print-overloaded styles from the new collection.

The Fall-Winter 2023 collection introduces the Greca Goddess top handle bag. Defined by Italian leather artistry and a structural design, the architectural curves of the bag’s body are mirrored by an arched top handle crafted in tubular leather with angular cut ends. The signature Greca sits to the bag’s front above a metallic Versace logo plaque, both in the color of deep gold.

The Fall-Winter 2023 collection is presented in a dedicated image and video campaign starring Gigi Hadid, Irina Shayk, and Anok Yai. Shot in Versace’s classical palazzo at Via Gesù 12 in Milan, the image series by photographers Mert & Marcus includes black and white studio shots that put emphasis on the collection’s immediately Versace use of silhouette and cut.

The Fall-Winter 2023 Children’s collection takes a series of seasonal Women's and Men's styles and adapts them for children as mini-me pieces.

The DV One Gent timepiece is introduced in a men's aesthetic finish for the first time.

The new line of bags is crafted from ECONYL® regenerated nylon. The Pre-Fall 2023 collection introduces five new styles, each detailed with the House Greca signifier as buckles and strap fastenings in silver hardware.

The collection is Donatella and Dua's shared vision of an absolute modern elegance for “La Vacanza”, the Italian for “vacation”, and encompasses the full Versace lifestyle; from perfectly cut tailoring and evening gowns, to bikini and terry cotton beachwear.

For its Spring-Summer 2023 Denim campaign, Versace Jeans Couture turns its lens to New York City to profile burgeoning talent—starring musician Aaron Maine of Porches and 20-year-old multi-hyphenate—singer-songwriter, rapper, DJ, producer, and model - Talia Goddess.

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The Spring-Summer 2023 Eyewear collection combines a series of sun and optical frames, each detailed with signature House motifs, including the Medusa, Greca, and Medusa Biggie.

Introducing the new Versace Children's Eyewear collection, featuring iconic Versace designs in mini-me versions.

Modernity meets innovative design in the Versace Spring-Summer 2023 watch campaign, combining a collection of classic Versace designs and seven new styles for the seasonal collection.

Brand signatures adorn the innovative line of Trigreca sneakers.

The DV One ceramic watch is reintroduced with a new Automatic timepiece that updates the classic debuted in 2005.

Introducing Repeat, a re-edition of an archival Versace hobo bag style from the early 2000s.

For Spring-Summer 2023, Versace Jeans Couture taps into nostalgia and 'end of summer' moments in a new campaign.

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The seasonal Children's collection comprised of House motifs—reinterpreted through Mini Me prints—vibrant colors and ready-to-wear separates.

Dwyane Wade stars in a series of images by photographer Mario Sorrenti which highlight the precision and detail of new Versace Men's eyewear designs.

The season's ready-to-wear is defined by prints, whether fun and colorful motifs unique to the Versace Children's collection, or Mini Me prints which downsize recognizable graphics from the seasonal Versace Women's and Men's collections.

Emily Ratajkowski stars in the Versace Spring-Summer 2023 Women’s campaign, wearing a series of new season outfits which draw passersby entranced by Versace’s magnetic luxury.

Mark Vanderloo and Ivan De Pineda are the stars of the Versace Men’s campaign for Spring-Summer 2023, nearly three decades on from their Versace campaign debuts.

The collection is pulsating with youthful rebellion, clubby acid florals and signature designs—such as the La Medusa and Medusa Biggie lines—are refreshed in vibrant new colorways.

High-Versace drama and a fashionably late arrival—it's a night at the opera, the Versace way. The Holiday campaign 2022 stars Lily McMenamy in which she runs to the theatre encountering a cast of beautiful (and at times bizarre) Versace-clad characters.

The Fall-Winter 2022 Denim campaign dives into the uncompromising and unlikely idols of the underground music scene, dubbing them as culture’s “anti-muses,” with a selection of 90s-inspired pieces and bold graphic prints.

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The contemporary eyewear collection sees a selection of 90's inspired designs reformed for Fall-Winter 2022.

Be transported to an endless summer with Dylan Purple—the new bright and elegant Versace fragrance and campaign starring Iris Law.

Classical codes contrast with contemporary design in the Versace Fall-Winter 2022 watch campaign, which sees a collection of six styles mirroring brand motifs displayed in the seasonal collection.

Versace's emblematic Barocco V symbol details the Virtus line.

Lily James stars in the campaign with the new Greca Goddess bag.

Logging into a cyber-inspired world, Versace Jeans Couture explores a fusion between the digital age and Y2K grunge for Fall-Winter 2022.

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Cool and comfy, the collection sees key material, print, and color stories from the Women’s and Men’s fashion shows adapted for the little-ones, including colorful tweed, La Greca jacquards, and eco-fur.

Versace Eyewear introduces the Versace Children's collection—the brand’s first collection for kids that brings its legendary style to the little-ones.

The new Greca Goddess harnesses Versace's culture of myth and luxury across a range of bags and accessories, each finished with the brand's Greca insignia—a long-held symbol of the Versace brand that borders the Medusa head signifier.

The new collection of mini-me Versace styles that encourage a sense of little-rebel fun.

New high-impact sneakers, defined by precision lines, exaggerated volumes, and Versace's Medusa—this is Odissea.

A foreward to the latest chapter in Versace luxury, Pre-Fall 2022 is presented in a campaign featuring the next generation of Versace stars—Lila Moss and Jake Bongiovi.

Barocco print bikini, towering platform pumps, pop-color mini bag, inflatable beach ball—the La Vacanza campaign is a summer trip to the seaside, the Very Versace way.

Welcome to the exclusive Fendace nightclub—where fashion history is made and there's fun to be had.

Versace Jeans Couture's latest denim campaign draws inspiration from the playful patchworks and youthful spirit of denim.

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Emily Ratajkowski and Maluma are the stars of the Versace eyewear campaign, both fully embodying the dynamism and stardom of new season shades and optical styles.

The Versace Spring-Summer 2022 watch campaign looks back to mythology and propels its classical iconography forward, with a series of neo-futuristic images inspired by the latest high-precision watch styles.

The Spring-Summer 2022 campaign reinterprets the coming-of-age story in a reflection of the new season collection’s mood of youthful experimentation and possibility.

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The new Versace Children collection encompasses the brand’s effervescent spirit with iconic house prints reinterpreted for the little ones.

Vibrant and fluid, the Spring-Summer 2022 collection reflects the flowing movement of the iconic Versace foulard: with dynamic silhouettes, animated colorways, and spirited prints.

Glamour, charisma, and electrifying dynamism—Cole Sprouse fully reflects the latest Versace Men's eyewear capsule collection in an expressive campaign.

Stronger together, supermodel sisters Bella and Gigi Hadid star alongside each other wearing coordinated looks from the Versace Spring-Summer 2022 collection.

Maluma is the star of the Versace Men's campaign, wearing Spring-Summer 2022 styles which capture his innate confidence.

Celebrate the Year of the Tiger in style with our special selection of Lunar New Year gifts and an exclusive capsule collection.

Lose yourself in the trippy world of Resort 2022—a collection bursting with psychedelic color and new feel-good styles.

Introducing 'The Journey Home'—a short film that echoes the Versace Jeans Couture aesthetic blend of youth, nostalgia, and unleashed emotion.

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Become enthralled by Bright Crystal—the eau de toilette that bottles Versace sensuality, strength and femininity.

Introducing Team Versace—the most elegant sports team you’re likely to come across, ever. Signature glamour takes to the ice, with skaters and athletes showcasing coveted designs for a Very Versace holiday season.

Introducing Blue Notes, the new denim campaign from Versace Jeans Couture showcasing the musical talent of today wearing the material of choice for music icons past: denim.

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Everything you do at home do it the Versace way with the new homeware collection.

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Geometric shapes and innovative design in the eyewear collection take inspiration from the La Greca print, debuted on the Fall-Winter 2021 runway.

Introducing the Fortune Teller watches line—a reimagination of classic timepieces with signature Versace details.

Iconic Versace designs are downsized for little ones. Discover all the latest styles for babies, boys and girls.

Styles from the La Greca Signature line can be customized with small pouches and keychains to create a look that's personal to the wearer

Innovative in design, the Icon Active series is the latest addition to the Versace timepiece family.

In an era of self-expression, the playful attitude of '90s youth culture is captured in this rave-inspired collection.

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Dua Lipa presents bold designs from the Fall-Winter 2021 Collection, including the La Medusa handbag in vibrant red.

From school to the playground, the new children's collection presents fun designs for little ones.

The collection features designs that celebrate personality and individual identity, presenting the new must-have pieces for a world that has evolved and changed

Inspired by the freedom and beauty of nature, Donatella Versace presents La Medusa accessories in her favorite shade of blue.

The latest mini campaign transports us to the crystal-clear waters and clear skies of Liguria.

From bedrooms and bathrooms to dining and living areas, the new homeware collection channels the Versace lifestyle.

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Inspired by the passing of time, the new Spring-Summer 2021 campaign juxtaposes the latest designs with an ancient timepiece – the hourglass.

For the new denim campaign, Versace Jeans Couture celebrates the garment’s timelessness, simplicity and versatility.

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Channelling Versace Home's intrinsic glamour, The new furniture collection designs add luxury to interiors.

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Inspired by the vastness and beauty of nature - dive into an underwater fantasy with Kendall Jenner wearing the new Versace Eyewear collection.

For its new campaign titled Summer Daze, Versace Jeans Couture captures a group of friends on a fun summer night out.

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Colorful and vibrant, the new collection reflects a zest for life through dynamic shapes, exuberant colors and statement prints.

The Spring-Summer 2021 campaign features fierce Versace faces Kendall Jenner and Precious Lee, photographed with our latest handbag design: La Medusa.

In celebration of the Year of the Ox, Versace presents a capsule collection that boasts vibrant prints.

The holiday campaign explores the many journeys made during the festive season to reconnect with loved ones and create new and exciting experiences.

Uniting superb craftsmanship and a strong aesthetic, the new timepeices are mesmerizing.

The new collection features timeless designs that emanate ultimate Versace glamour.

Introducing the new fragrance for her. Hailey Bieber embodies the scent, reflecting Dylan Turquoise's forward-looking and youthful attitude.

Discover the fragrance for him. Louis Baines embodies the scent, reflecting Dylan Blue's strong and charismatic Versace attitude.

Discover the fragrance for her. Bella Hadid embodies the scent, reflecting Dylan Blue's powerful and seductive attitude.

What better way to introduce the Pre-Fall 2020 Collection than throwing a party? We invite you to join the fun and shop the collection.

Discover the range of Versace home collections - furniture, wallpaper, ceramic tile, lighting and home décor designed in iconic Versace fashion

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A celebration of childhood, the collages encapsulate the joyful energy of the collection in a series of scrapbook pages.

The evolution of the Versace style demonstrates a perfect balance between the classic and the modern.

Versace Jeans Couture commissions three young creatives from various parts of the world to create content around the festivities.

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A unique aura, sensual on the skin, reassuringly virile these are the keys to the hymn of love announced by Eros, the triumphant and flamboyant seducer.

Attraction, desire, passion. eros in a perfume. An alchemy of tempting, bright and feminine notes with the Sicilian lemon, the Calabrian bergamot and the pomegranate grains to amaze and seduce.